Marketing &
Innovation
Summit
About the Summit
The future of retail and customer services is all about the connection between business and its client. Recent technological advances open amazing potential for the collection of data about the customer habits and present new tools to focus the marketing more on the recipient of the product, than the product itself.
The aim of Marketing & Innovation summit is to is to give business leaders knowledge about the best ways to connect with the customer in the ever evolving Digital world. Our top level speakers will introduce you to the latest trends in the spheres of Advertising, Brand Strategies, Metrix&Data, Mobile Tech, Personalisation Strategies and Media & Digital Entertainment.
We hope that this way we are contributing to the creation of a better business climate and entrepreneur ecosystem here in Bulgaria, but also in the other regions we are expanding our Webit Community.
AUDIENCE
-
32%
Enterprise executives (advertisers):
CMOs, CTOs, CIOs; -
25%
Broadcasters /
Publishers -
26%
Ad / Media /
Digital Agencies - 09% Retailers
-
08%
Tech Solution
Providers
- 56% Central & Eastern Europe
- 29% Rest of Europe
- 06% USA
- 05% Asia
- 04% Rest of the World
Speakers
Jason Jercinovic
Havas Worldwide / President & Global Brand Director
Chris Clarke
CEO, Founder, Group of humans
Cristian Citu
Senior Director, Group Digital Strategy, DHL - Global Headquarters
Dennis Van Heezik
Global Head of E-Commerce, Philips Lighting
Kyle Outlaw
VP Experience, Sapient Razorfish
Ward Van Duffel
VP, Direct to Consumer, LEGO
Nasser Sahlool
VP, Digital Strategy, DAC Group
Ditte Hammarström
Founder, Snowfire
Emil Sundberg
CEO, Snowfire
Arnd Benninghoff
EVP, CEO MTGx Digital Ventures
Andrey Khemmelis
Deputy GM, Emerging Technology, Iponweb
Vinay Solanki
Head of Commercial Growth Fund, Channel 4
Aaron Harvey
CEO, Ready, Set, Rocket
Previous Attending Companies
Agenda
Day 1: 25 April
Enterprise BLUE Stage
Programmatic & Advertising Track
15:35 - 15:50 Customer Journey through creative content. Engagement vs Scale.
Denise Parkinson Global Entertainment Director, Telegraph Media Group
15:50 - 16:05 Mobile first was Yesterday Today is AI first
Hristo Hristov Netinfo / CEO
16:05 - 16:20 Importance of 'Story' in Storytelling
Graham McDonnell Creative Director, T Brand Studio International - The New York Times
16:20 - 16:35 The rise of 'how to' and the opportunity in solutions
Scott Arpajian CEO, Softonic
16:35 - 16:50 Innovation in Digital Data Activation in Programmatic Media trading – Bid Enrichment
Andrey Khemmelis Deputy GM, Emerging Technology, Iponweb
Digital Entertainment and Media Track
16:50 - 17:05 How Esports & Gaming define Entertainment for Millennials
Arnd Benninghoff EVP, CEO MTGx Digital Ventures
17:05 - 17:40 Discussion panel on Digital Entertainment and Media
Graham McDonnell Creative Director, T Brand Studio International - The New York Times
Jason Jercinovic Havas Worldwide / President & Global Brand Director
Vinay Solanki Head of Commercial Growth Fund, Channel 4
David Lennon Global Creative Director, WSJ. Custom Studios
Mobile, Omnichannel, Personalisation Stream
17:40 - 17:55 Monetize digital & ecommerce in a global enterprise
Dennis Van Heezik Global Head of E-Commerce, Philips Lighting
17:55 - 18:10 Use of customer feedback
Ward Van Duffel VP, Direct to Consumer, LEGO
18:10 - 18:25 How will we sell products when there is no act of purchase anymore
Gael De Talhouet VP Digital Transformation, SCA
Day 2: 26 April
Enterprise RED Stage
Red Stage Host
Mark Turell, Founder, Orcasci; CEO & Founder, Vork
Brand Strategies Track
10:30 - 10:50 SasSy design From thinking big to thinking small
Ditte Hammarström Founder, Snowfire
Emil Sundberg CEO, Snowfire
10:50 - 11:05 The Death of Empathy; why global brand consistency doesn’t matter anymore
Chris Clarke CEO, Founder, Group of humans
10:55 - 11:10 The Digital Transformation of Axel Springer From print publisher to digital disrupter
Michael Paustian Creative Director and Head of Strategic Product Development, Axel Springer
11:20 - 11:35 What Authenticity Really Means
Aaron Harvey CEO, Ready, Set, Rocket
11:35 - 12:05 Panel discussion: Embracing Digital Transformation
Safdar Mustafa Head of Digital Products, AL JAZEERA NETWORK
Cristian Citu Senior Director, Group Digital Strategy, DHL - Global Headquarters
Luisella Giani EMEA Business Innovation Director, Oracle
Grégoire Vigroux Vice-President Marketing of TELUS International Europe
12:05 - 12:20 Winning The Hearts, Minds and Wallets of Digital Consumers: A Case Study In Localization
Nasser Sahlool VP, Digital Strategy, DAC Group
12:20 - 12:35 Today’s Entitled Consumer: Meeting Her Demands
Nick Worth Chief Marketing Officer, Selligent
Partners
Marketing & Innovation Summit
Platinum Partner
Gold Partner
Programatig & Advertising Stream Partner
It is a truly a global initiative to make great high-level international connections. Reach brands, audiences, publishers with impact in spontaneous fashion.
Ben Barokas
General Manager, Marketplace Development at Google
UNDER THE PATRONAGE OF
WITH THE SUPPORT OF
MINISTRY OF ECONOMY
