Karen Leland

Sterling Marketing Group / President

Karen Leland




Karen Tiber Leland is the President of Sterling Marketing Group, a branding, marketing and color strategy and implementation firm where she works on building stronger personal, business and team brands. 

Karen has worked in more than 50 countries throughout the world, with a highly diverse group of industries. Her clients have included: Apple, AT&T, Google, Avis Car Rental, Johnson & Johnson, LinkedIn, Twitter, American Express, among others. 

Karen is the best-selling author of nine books, which have sold over 400,000 copies and been translated into ten languages. Her most recent book is The Brand Mapping Strategy: Design, Build and Accelerate Your Brand. She has written more than 200 articles on business, food, travel, health and lifestyle for a wide variety of magazines and newspapers, including: Self, Woman’s Day, Inc. Magazine, The Los Angeles Times, Entrepreneur, The Christian Science Monitor, Hemispheres and others. Karen writes regularly for Inc.com and Entrepreneur.com. 

Karen is a frequent guest of the media and has been interviewed by The Today Show, Fortune, CNN, Bloomberg, Oprah, Fast Company, INC. Magazine and others. She previously wrote segments and conducted on-camera interviews as a freelance reporter for Comcast.  

Karen is an international keynote speaker for a wide range of conferences and organizations, including: Harvard, Yale, TEDx, The American Management Association, The American Society of Consumer Affairs Professionals, The Direct Marketing Association and The Young Presidents’ Organization.


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