Daniel Binns

Interbrand USA / CEO

Daniel Binns

Daniel is the US Chief Executive Officer of Interbrand, the world’s leading brand consultancy. He has been with the company for 7 years and leads an integrated team of strategists, designers, writers, researchers and innovators who help clients leverage their brands to grow their businesses. His clients in the US range from Google, Microsoft and Amazon to Samsung, Ford and Unilever. 

He has worked with C-level teams to activate brand programs for their customers and employees. Helped them define their purpose, navigate mergers acquisitions and divestitures, reposition their brands and tackle strategic business challenges. 

Daniel is a true globalist and has worked in seven different countries across four continents during his 30 years in the branding and communications industry. He spent 18 years with the advertising agency McCann Erickson where he held positions as EVP and Worldwide Account Director on the Coca-Cola and Unilever business, Regional President for McCann Africa, as well as CEO in Indonesia and Malaysia.

He now lives in New York with his American wife and their two boys.


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