Vivek Bapat

SAP / SVP, Marketing and Communications

Vivek Bapat

Vivek is SVP, Marketing and Communications at SAP. He leads SAP’s global Strategic Marketing and Communications function, which includes global strategy, market and customer insights and marketing innovation. By combining a General Manager mindset with end to end marketing and communications expertise, Vivek works with internal and external C-Suite and Executive leaders to advance SAP’s brand position, create new market opportunities and lead global digital transformation and execution. 

Vivek is a global thought leader on topics of Marketing, personal growth, organizational effectiveness and leadership. His groundbreaking ideas and articles have been published frequently in Harvard Business Review. He has also appeared in several globally respected journals and media channels including MIT Technology Review, Financial Times, CBS News, CNBC, ABC, Fox Business, Forbes, Business Insider, VICE, Fast Company, Huffington Post, and World Economic Forum. A contributor to 13 technology patents, he is also a co-author of two business books in Supply Chain and Customer Experience. An alumnus of University of Pune, Robert Morris University, Clemson University, Harvard Business School, his personal mission is to inspire individuals to discover, believe in, and achieve their fullest potential.


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