Ingmar Schmidt

Swisscom TV / Senior TV Portfolio Manager

Follow on

Ingmar is an early agile evangelist, who joined Swisscom TV in 2013 as product manager.
The Swisscom TV entertainment platform is regarded as one of most innovative TV products throughout Europe.
He participated in shaping and developing this AOSP based IPTV platform for the Swiss market.
Today the platform is the base on the TV market leadership of Swisscom.
In charge of revenue streams and within business operations he oversees offerings and services on Cloud TV, Catch-Up TV and Upselling.
Ingmar began his career in a startup environment developing offline navigation applications on mobiles.
Throughout his time in project management and strategy consultancy he visited various industries.
He possesses a MSc degree in Economic Engineering from Karlsruhe Institute of Technologies with study focus on IT and has an international footprint.
Within the entertainment industry he recently participated in various conferences as speaker and is cited as industry expert.

Speaking on:

15 May 10:00 - 10:39

Digital Entertainment & Media Summit:
Panel discussion: Demystifying the UHD HDR delivery. Rationale standards and compatibility of this next-level user experience.

Moderator: Thierry Fautier / 2018 was a prolific year for HDR commercial deployments, with major events such as the Pyeongchang Olympics and the FIFA World Cup delivered in UHD HDR across DTH, cable, IPTV, terrestrial and OTT platforms using the HDR10/PQ10 and HLG10 standards. This panel will look into the rationale for delivering content in UHD and break the myth that it is just another hype or conspiracy to sell more TV sets and sat capacity. Additionally, it will discuss interoperability challenges, demystify the topic of backwards compatibility and provide insight on how operators are deploying live HDR in real life.

15 May 10:40 - 11:19

Digital Entertainment & Media Summit:
Panel discussion: Superaggregation - next phase evolution or yet another disruption? What are the strategic choices laid out in front of the telcos, operators, broadcasters and content houses?

Moderator: Maria Rua Aguete / Will the control over HDMI-1 be the decisive factor for the real winners in the media and entertainment industry. What is the future role of the STB? Becoming a commodity service (with e.g. AndroidTV) and shifting the competitive arena somewhere else? Or STB features are a battlefield of its own of who will dominate? Will pay-tv operators and telcos shift their models into media services aggregators and resellers and step out from the content buying and aggregation game? Is carrier billing the final frontier for maximizing the digital service penetration?

WEBIT.FESTIVAL Europe13-15 May 2019, NDK, Sofia

Ingmar Schmidt

15 May 10:00 - 10:39

15 May 10:40 - 11:19

WEBIT.FESTIVAL Europe
13-15 May 2019, NDK, Sofia