Mariya Marinova is the Head of Legal Department at Philip Morris Bulgaria, with a strong focus on regulatory affairs, responsible business practices, and the intersection between innovation and compliance in highly regulated industries.
With extensive experience in navigating complex legal and policy environments, Mariya plays a key role in supporting the company’s transformation toward a smoke-free future - ensuring that innovation is implemented responsibly, transparently, and in line with evolving regulatory frameworks.
At Webit 2026, she will bring a legal and ethical perspective to the role of emerging technologies in business - highlighting how the balance between human judgment and AI-driven solutions can unlock efficiency while safeguarding trust.
Mariya will also share practical insights from the company’s experience, including: Insights from company’s white paper on AI – Human Cognition: the next Frontier; the use of AI-enabled tools to streamline internal processes and support better decision-making and the development of digital age verification solutions in partnership with Evrotrust, aimed at preventing access of underage users to tobacco and nicotine products as part of the local “No Compromise” campaign.
Her perspective underscores a central theme of today’s innovation landscape: that technological progress must go hand in hand with responsibility, accountability, and a commitment to protecting people.