Petr Baron is one of the leading figures behind the transformation of banking in Southeast Europe — an entrepreneurial banker who has helped turn tbi bank from a traditional financial institution into one of the region’s most dynamic and profitable challenger banks.
With more than 24 years of experience across European banking and financial markets, Petr brings a rare combination of strategic discipline, fintech mindset, and deep customer focus. Since becoming CEO of tbi bank in 2016, he has led the bank’s expansion and innovation across Bulgaria, Romania, and Greece, positioning it as a standout player in digital finance and next-generation consumer banking.
His leadership is defined by a clear belief: banking should be faster, smarter, more accessible, and built around real customer needs. Under his direction, tbi has embraced a challenger culture — combining the trust and scale of a bank with the agility, creativity, and speed of fintech.
At Webit, Petr Baron represents the new generation of financial leadership: bold, entrepreneurial, execution-driven, and focused on reshaping how people and businesses experience banking in the digital economy.