Pierre-Yves Calloc'h
Chief Digital Officer of Pernod Ricard
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Keynote: Harnessing the Power of AI in Marketing: Optimizing Investment Effectiveness for Brands
by Pierre-Yves Calloc'h, Chief Digital Officer of Pernod Ricard
Bio:
Pierre-Yves is Chief Digital Officer of Pernod Ricard, the group that owns +240 premium wine & spirit brands like Jameson, Chivas, Absolut or Havana Club. He currently leads business innovation and deployment at scale of innovative data & AI solutions to empower teams.With an engineering degree from École Polytechnique, he started his career at KPMG, and Gérard Darel, before joining Pernod Ricard in 2003, as CIO of French affiliate. After various IT leading positions, he became Managing Director of Pernod Ricard Colombia and Venezuela. He was based in Bogota until 2017 before joining Pernod Ricard headquarters as Global Digital Acceleration Director in charge of digital marketing and e-commerce acceleration. He has been Chief Digital Officer since June 2020.
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