Andrea Fiorentino

Head of Mobile Market Readiness, Business Strategy & Innovation, Visa Europe

Andrea Fiorentino has been working in Marketing and Innovation at Visa Europe since 2003. He is currently leading the team responsible for the delivery of Visa Mobile Propositions across all the European markets with special focus on Cloud Based payments and Visa Tokenisation Use Cases.

Andrea’s 20 years’ experience in the payment industry makes him a true expert. During his time at Visa he has been working in several roles gaining a unique in-depth knowledge of many European markets’ payment landscapes and differences. Andrea has contributed to deliver Visa innovative solutions from the early days of EMV to the latest solutions including Cloud Based payments and Apple Pay. His team is based in local markets; they support Visa Europe Members from pilot to commercial launches of their Mobile Propositions, ensuring that the local payment infrastructure is ready and the proposition is fit for the market. Local activities are a key aspect of Visa Europe strategy to ensure Member’s success. 

Prior to joining Visa, Andrea was the Corporate Director for Personalisation Development at Oberthur. During his seven years at Oberthur he was focused in the business development activities aimed to offer new EMV products and personalisation services for global customers.