Webit CEE Digital Summit - 9 April 2014,
Sofia Event Center
Webit CEE Digital Summit - 9 April 2014,
Sofia Event Center
Connect with the Digital Marketing Industry
and the Startup Ecosystem from Central and Eastern Europe.
Head of Brand Products, SEEMEA
Google
Group Digital Director CEE | VivaKi Regional Lead
Publicis Group
Manager, Global Developer Ecosystem
Blackberry
Regional Multi Channel Marketing Director
Pfizer EURIT
Industry Manager,
Google
Regional Business Development Director Digital Market Intelligence
CEE-META (GfK)
CEO, Co-Founder
Infinit Solutions Agency
CEE Performance Sales Activation Lead
Google
CEO, Net Info
Head of Corporate Development
Fashion Days Group
Founder
Forward
Startup Wise Guys Accelerator
Chairman
e-Academy
Co-founder / CTO
Edhub.io
CTO, pCloud.com
Founder and CEO
Superhosting.bg
VC partner at Teres Capital
Founder & CEO
ColorElephant
Business Development
Mail.bg
CEO, South Eastern Europe
PayU Group
Partner
EarlyBird
Investor. Advisor. Founder
Modaventure
Managing Director CEE
Httpool
Head of Digital & Social
MSLGROUP EMEA
Co-Founder & Managing Director
Homepage
Sales Director CEE
Sociomantic Labs
ProSiebenSat.1 Group – Seven Ventures
Lecturer
NBU
Founder and owner
United Partners
Investment Director
Intel Capital
Business Development Director
Innovation Starter Box.
eCommerce Consultant and Share Holder at Stenik
Founder and President
New Frontier Group
CEO, pCloud.com
Product Manager,
Degordian
Founder
Ucha.se
Head of Alternative channels for distribution
Retail Banking Division
UniCredit Bulbank
Internet & Mobile Banking
CEE Retail Banking
UniCredit Bulbank
CEO
Jumpido
Co-founder
Viblast
Business Development Manager
bTV Media Group
CEO
Transmetrics
Piero 97
Partner, Founder-Centric
Founder, Leancamp
CEO, Musala Soft
South & Eastern Europe Sales Leader
IBM Social Business
Sales Director CEE at nugg.ad, Europe’s Audience Experts
Partner, Founder-Centric
Founder, Leancamp
Founder and Owner
GombaShop
Director
Global Media
Unilever
General Manager
Marketplace Development
Google
Global Director
Ad Product Strategy
Spotify
Vice President
Global Partnerships
Facebook
President EMEA
OMD
Head of Mobile EMEA
MEDIACOM MOBILE
Chief Technology Officer
VivaKi
Co-founder and EVP Strategy
Huddle
Chief Operating Officer
SoundCloud
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| Timing | Stream | Topic | Speaker |
| 08:30-09:30 | Registration and networking | ||
| 09:30-09:45 | Opening Keynote | Official Opening | moderated by Plamen Russev, Chairman, e-Academy |
| 09:45-10:00 | Opening Keynote | Customer Satisfaction in the Digital Age: In a digital age where businesses need to run faster how do you keep pace with good customer satisfaction and service - essential to all businesses to survive? How to use the new tools to understand your customer better and to reach out to him/her in a more meaningful way? How to tackle the attention span (or the lack of it) battle? We’re diving into some case studies and examples on how to better approach customer satisfaction and retention in the digital age in Europe, the US and China. |
Ricardo Sousa, Founder & CEO, ColorElephant |
| 10:00-10:15 | Opening Keynote | Visionary keynote for the tech and digital adoption in the industry and examples of how pharma marketing is to change | Gökhan Salmanoğlu, Regional Multi Channel Marketing Director, Pfizer EURIT |
| 10:15-10:35 | Opening Keynote: Google hour | Building brands in a digital world | Robbie Douek, Head of Brand Products, SEEMEA, Google |
| 10:35-11:05 |  |
Networking break | |
Please select agenda by event
| Timing | Stream | Topic | Speaker | |
| 11:05-11:20 | Google hour | Building brands in a digital world: Creative Case studies | Peter Hrubi, Industry Manager, Google | |
| 11:20-11:35 | Google hour | Challenges of Multiscreen world: How to approach multichannel optimization | Mariusz Gąsiewski, CEE Performance Sales Activation Lead, Google | |
| 11:35-11:45 | Programmatic/Big Data Stream | Going on digital: Changes in customer behaviour and the way to provide financial services | Julian Vlahov, Head of Alternative channels for distribution Retail Banking Division, UniCredit Bulbank Paolo Barbesino, Internet & Mobile Banking, CEE Retail Banking, UniCredit Bulbank | |
| 11:45-12:00 | Programmatic/Big Data Stream | The role of programmatic and automatization in Cross Channel advertising: Cross channel advertising enables convenience and efficiency in a highly fragmented digital advertising landscape. Through programmatic and automatization across multiple channels and devices, the ecosystem is empowered to reach advertisers objectives efficiently and solve the fragmentation challenges. |
Timotej Gala, Managing Director, Httpool | |
| 12:00-12:10 | Programmatic/Big Data Stream | 5 biggest trends in programmatic display: Mobile, CRM data, Clients retention, Attribution and Traffic acquisition: feedback on programmatic display’s most significant trends for CEE region in a view of global market. |
Mariusz Pawełczyk, Sales Director CEE, Sociomantic Labs | |
| 12:10-12:25 | Programmatic/Big Data Stream | Reinventing relationships | Tihomir Cirkvencic, South & Eastern Europe Sales Leader, IBM Social Business | |
| 12:25-12:40 | Programmatic/Big Data Stream | Big Trends and the Opportunities for the CEE Region | Maciej Zak, Investment Director , Intel Capital | |
| 12:40-12:50 | Programmatic/Big Data Stream | “big data”, the state of it, and how data in general can be disrupted | Steve Keil, Chief Executive, Mammoth DB | |
| 12:50-12:55 | Programmatic/Big Data Stream | Topic to be announced | Anton Titov, CTO, pCloud.com | |
| 12:55-13:30 | Programmatic/Big Data Stream |
Big Data for advertisers Discussion panel Moderated by Marta Klepka, Group Digital Director CEE | VivaKi Regional Lead, Publicis Group |
Timotej Gala, Managing Director, Httpool Mariusz Pawełczyk, Sales Director CEE, Sociomantic Labs Tihomir Cirkvencic, South & Eastern Europe Sales Leader, IBM Social Business Hristo Hristov, CEO, Net Info Ivo Apostolov, Business Development Manager at bTV Media Group EAD Peter Delchev, Business Development, Mail.bg Grzegorz Sławatyński, Sales Director CEE at nugg.ad, Europe’s Audience Experts | |
| 13:30-14:30 |  |
Lunch break | ||
| 14:30-14:45 | BG market overview | BG Advertisnig Landscape - where is MOBILE? | Ivo Cekov, Piero 97 | |
| 14:45-15:00 | Social Media | Leveraging employees as brand advocates | Stanislas Magniant, Head of Digital & Social, MSLGROUP EMEA | |
| 15:00-15:15 | Social Media | How Social Media Intelligence can be utilized for innovation, marcom strategies, and many more development processes | Caroline S. Henne, Regional Business Development Director, Digital Market Intelligence, CEE-META (GfK) | |
| 15:15-15:25 | Social Media | Regional advertising campaigns showcase: Selection of the most creative advertising campaigns in Serbia, Croatia, Macedonia, Bosnia...Only campaigns with strong social media (or digital) component would be included. |
Nikola Sologub, Digital Marketing Entrepreneur. Managing Director, Homepage | |
| 15:25-16:00 | Social Media | Social by DNA-Discussion Panel moderated by Maria Gergova, Founder and owner, United Partners |
Stanislas Magniant, Head of Digital & Social, MSLGROUP EMEA Caroline S. Henne, Regional Business Development Director, Digital Market Intelligence, CEE-META (GfK) Nikola Sologub, Digital Marketing Entrepreneur. Managing Director, Homepage | |
| 16:00-16:40 | |
Networking break | ||
| 16:40-16:50 | Digital Commerce | Shape your business regionally: emerging trends in the CEE European eCommerce: He will cover the ecommerce evolution in the CEE region and share some insights on the trends. |
Daniel Nicolescu, CEO, South Eastern Europe, PayU Group | |
| 16:50-17:05 | Digital Commerce | Growing from big to smart | Eva Vucheva, Head of Corporate Development, Fashion Days Group | |
| 17:05-17:40 | Digital Commerce | Digital Commerce in CEE Discussion Panel Moderated by Lubomir Rusanov Founder and CEO, Superhosting.bg |
Dimitar Dimitrov, eCommerce Consultant and Share Holder at Stenik Petar Mihaylov, Founder and Owner, GombaShop Eva Vucheva, Head of Corporate Development, Fashion Days Group | |
| 17:40-17:55 | Mobile, Tech and Innovation | 5 examples of how far we can push Augmented reality and multi-screen in relation with mobile penetration: 5 examples of directions regarding how existing AR + Mobile technologies could be used on a larger scale this instant and be commercially viable. Ex. How a small store can become “virtually” infinite with AR. | Alexandru Cernatescu, CEO & Head of Strategy, Infinit Solutions | |
| 17:55-18:05 | Mobile, Tech and Innovation | Sky is the limit but be careful it can fell on your head: While many people are talking about how to start new company or to innovate from scratch New Frontier Innovation is focusing on helping existing companies to avoid danger of digital economy and to use opportunity of digital economy as growth potential. The presentation would discuss the main threats and opportunities for enterprise. |
Branislav Vujovic, Founder & President, New Frontier Group | |
| 18:05-18:20 | Closing Keynote | Addressing the mobility by tapping into human experience | Marta Klepka, Group Digital Director CEE | VivaKi Regional Lead, Publicis Group | |
| 18:20-18:30 | Closing Keynote | Closing of Webit CEE Digital Summit | Plamen Russev, Chairman, e-Academy | |
| Timing | Stream | Topic | Speaker | |
| 11:05-11:25 | The success factors | What is needed for a successful SAAS Startup? | Lubomir Rusanov, Founder and CEO, Superhosting.bg | |
| 11:25-11:40 | The success factors | Going to Market: five tips, from ideation to launch - when your startup is a startApp |
Luca Filigheddu, Manager, Global Developer Ecosystem, Blackberry | |
| 11:40-11:50 | The success factors | DNA of IT Future | Tihomir Cirkvencic, South & Eastern Europe Sales Leader, IBM Social Business | |
| 11:50-12:05 | The success factors | Startup in 24h | Ivor Bihar Product Manager, Degordian | |
| 12:05-12:20 | The success factors | How to succeed as an individual | Simon Bichara, Investor. Advisor. Founder at Modaventure | |
| 12:20-12:40 | The success factors | Discussion panel and Q&A moderated by Dessislava Boshnakova, Lecturer at NBU |
Salim Virani, Partner, Founder-Centric, Founder, Leancamp Simon Bichara, Investor. Advisor. Founder at Modaventure Tunio Zafer, CEO, pCloud.com Ivor Bihar, Product Manager, Degordian | |
| 12:40 - 13:10 | StartUp Stage | A fine selection of great talents and ideas is to rock the stage for 30 min | Kiril Rusev, CEO Jumpido Vladimir Aleksiev, Co-founder / CTO, Edhub.io Asparuh Koev, CEO, Transmetrics Boyan Benev, Founder, Forward | |
13:10-14:05 |
|
Lunch break | ||
| 14:05-14:20 | Local vs Global | Smart money in emerging venture ecosystems: a Bulgarian outlook |
Ivan Genadiev, founding partner of Teres Capital | |
| 14:20-14:35 | Local vs Global | Monetizing your startups-lessons learnd: After the seed investment and a successful 1st round Ucha.se is growing bigger and better-learn more from its founder |
Darin Madjarov, Founder, Ucha.se | |
| 14:35-15:05 | Local vs Global | Discussion pannel on how local CEE reality may help build a global startups, what makes Israel and Finland so unique, what should/can be done in order to add value to the CEE ecosystem Moderated by Ivan Genadiev, founding partner of Teres Capital |
Elena Marinova, CEO Musala Soft Maciej Zak, Investment Director, Intel Capital Berrak Kutsoy, Pegasus Airlines | |
| 15:05-15:15 | Seeding the Leaders | Why B2B | Mike Reiner, Managing Director Startup, Wise Guys | |
| 15:15-15:30 | Seeding the Leaders | What does it take to get funding from an international VC ? | Dan Lupu, Partner, Earlybird Venture Capital | |
| 15:30-16:00 | Seeding the Leaders | Seeding the Leaders in CEE Discussion panel moderated by Plamen Russev, Chairman, e-Academy |
Ivan Genadiev, founding partner of Teres Capital Dan Lupu, Partner, Earlybird Venture Capital Mike Reiner, Managing Director, Startup Wise Guys Thomas P. Offner, Senior Investment Manager (Wides Receiver), SevenVentures GmbH | |
16:00-16:30 |
|
Networking break | ||
| 16:30-17:10 | Systematic Innovation, From industry hype to practical approach for growth within your company resources: The focus of the workshop will be the systematic (mechanistic) innovation and it’s application for new product development. An overview of the innovation methodologies will be made with details on the Systematic Inventive Thinking (SIT). With practical examples it will be shown how relying on existing products and resources it is possible to create new value for the customers and ultimately profits for the company.Table of Contents (~ 15 slides within 40 minutes):What is Innovation and why doing it;Innovation Index; Innovation in CEE;Systematic Innovation-methodologies and techniques;Systematic Inventive Thinking - theory and practice;5 practical tools and examples for their application; |
Krasen Hinkov, Business Development Director, Innovation Starter Box | ||
| 17:10-18:15 | Lean startup, customer profiling: 1,5 hour hands on workshop to get to your customer persona |
Mike Reiner, Managing Director, Startup Wise Guys | ||
So far among the Webit attendees were
the major advertisers, leading industry players
and startups including
