Ognyan Popov

Oggy is an entrepreneur and visionary in the future of retail marketing. His career started in 2008 in Belgium where he worked for two international ad networks helping publishers monetize their inventory, while also successfully building his own affiliate business. Later he moved to the agency side as affiliate marketing manager of some of the largest Dutch companies, such as Vodafone, Dutch State Lottery and online insurance player Ditzo, as part of the early team of what is now the most successful agency in the Netherlands, Greenhouse Group.

In 2013 he decided to move back to Bulgaria and founded Prospecto Group. The company develops a B2C web/app, which connects retailers and brands with consumers. For retailers and brands, the platform offers native advertising opportunities with built-in online-to-offline ROI analysis, making it an extremely effective marketing distribution channel. For consumers, the web/app platforms offer a quick and convenient way to browse the latest offers of their favorite shops, search for specific products (thanks to proprietary image/text recognition technology), upload and substitute plastic loyalty cards with digital ones and also set price alerts for the products they love.