Georgi Malchev

Xplora.BG / Managing Partner


Georgi Malchev



Georgi Malchev is Managing Partner of Xplora.bg - integrated digital marketing agency with slogan Human Digital. It took only 12 months after its creation for the agency to become one of the leading digital marketing agencies in Bulgaria. The company won the pitches for full digital marketing of Toyota, Medix, Easycredit, Primex, and the social media and performance marketing of Microsoft Bulgaria, and 4 more companies. Clients for digital services are Nestle, BLD Homes, Whirlpool, Telus, Shedd and over 30 more companies.

Georgi has over 15 years of experience in marketing, communications and business development, as well in operations management - as business consultant, manager, director, COO, board member.

Georgi is advisor to several startups, among which TaxiMe, Esceo etc. He has experience as mentor at Eleven and Launchub, and keynote for Founder Institute, Start It Smart, Unistart. Georgi was partner in a startup that was part of Batch 3 of companies, supported and financed by Eleven.

Georgi is member to the Board of IAB Bulgaria. He leads the White Paper for Digital Marketing Case Studies. He teaches classes in marketing, advertising and communications at New Bulgarian University. He is moderator and keynote speaker at digital marketing forums and is member to the jury of advertising forums. Georgi was the moderator of the Digital Marketing Panel for Bulgaria at WEBIT 2016.