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- Digital Marketing and
Innovation Conference -


Day 1 – 10 October
From To Theme Speakers Stream
10:00 10:20 Official opening of Marketing and Innovation Conference Plamen Russev eAcademy Alain Heureux Chairman, IAB Europe Dominic Lyle EACA Takis VamialisManaging Partner Digital Ecosystems EMEA
10:20 10:40 Keynote:
Trends, Facts and Figures of the Digital Advertising Industry from the larger EMEA Region		 Alain Heurieux Chairman, IAB Europe Social Media Stream
10:40 11:00 Keynote:
The Social Media Future		 Diego OlivaRegional Director at Facebook for Southern, Central and Eastern Europe, Middle East and Africa
11:00 11:40 - Networking Break -
11:40 12:00 Keynote:
Social Media for FMCG brands or the absurd rush for the biggest community
Presentation		 Guillaume du Gardier Head of Digital Media Western and South Europe at Ferrero Social Media Stream
12:00 12:15 Interview:
Facebook engagement: KPIs, Best practices and cases studies.
Presentation		 Matthieu Chereau Founder and CEO of Tigerlily
12:15 12:35 Keynote:
From transaction to connection – the new challenge in the digital era of gaming entertainment!
Presentation		 Norbert TeufelbergerCo-Chief Executive Officer Bwin.party digital entertainment plc
12:35 14:20 - Lunch Break -
14:20 14:40 Keynote:
Engaging The Always Addressable Customer
Presentation		 Christine Overby Vice President and Practice Leader at Forrester Research Mobile Stream
14:40 14:55 Keynote:
Mobile payments - the future of monetization instrument, innovative ways of payment solutions
Presentation		 Luca Cassina General Manager Northern, Central, Eastern Europe and Turkey at PayPal
14:55 15:10 Interview:
The Power of Mobile		 Henri MoissinacHead of mobile EMEA at Facebook
15:10 15:30 Interview:
Mobiles and Media: A Global News Perspective
Presentation		 Safdar MustafaHead of Mobile Media at Al Jazeera Network
15:30 16:00 Panel discussion:
Beyond the frontiers - mobile future		 Christine Overby Vice President and Practice Leader at Forrester Research Safdar MustafaHead of Mobile Media at Al Jazeera Network Arda Kertmelioglu Co-Founder and VP of Marketing, MOBILERA B.V. Fayez Abu Awad EVP Middle East and Africa at Boost Communications Emanuele De LeonardisGroup Head of Mobile Advertising at France Telecom - Orange
16:00 16:20 Presentation:
How big and even small data are transforming marketing into quantitative experimental science
Presentation		 Andrey SebrantDirector of Product Marketing at Yandex
16:20 16:30 Keynote:
Smartphones and the Mobile Future
Presentation		 Barış Ruacan General Manager at Qualcomm Turkey
16:30 17:05 - Networking Break -
17:05 17:25 Presentation:
How tablets are re-inventing the future of business and media communication		 Peo StrindlundVP of Sales Europe, Asia and pacific at Magplus Digital Creativity Stream
17:25 17:40 Presentation:
Invent the Future: How Social Marketing and Analytics Can Drive Business Success
Presentation		 Marc BlinderDirector of European Operations Adobe Social by Digital Ecosystems EMEA
17:40 18:00 Keynote:
Connecting Storytelling to data
Presentation		 Chris ClarkeChief Creative Officer of LBi
18:00 18:10 Presentation:
Ten methods to create actual visual language for brand identity
Presentation		 Max OrlovArt Director and Co-founder of branding agency "ONY"
18:10 18:20 Presentation:
Designing Digital Experience
Presentation		 Evrim ErsoyInteractive Communications and Design Manager at Garanti Bank
18:40 19:40 Webit Awards Official Ceremony Plamen RusseveAcademy Jamil Abu-WardehWriter, producer, director and TED.com speaker who creates engaging original content Webit Awards and Webit Party
22:00 23:30 Webit Party
  

 

Day 2 – 11 October
From To Theme Speakers Stream
10:00 10:05 Welcome address Aniela RussevaeAcademy Plamen Russev eAcademy Marketing and Advertising Stream
10:05 10:40 Keynote:
Transforming Marketing through the Digital Self
Presentation		 Aseem ChandraVice President of Marketing for Digital Marketing Business Adobe Systems, Inc.
10:40 11:00 Keynote:
Mobility is redefining the global economy
Presentation		 Nikki Mendonca President EMEA of OMD
11:00 11:10 Presentation:
Using data to unlock audiences and improve campaign effectiveness
Presentation		 Paul GoadManaging Director Crimtan
11:10 11:30 Presentation:
The European internet users and their attitudes towards the brands they interact
Presentation		 Pietro LeoneChief Executive Officer G2 EMEA Cesar MontesChief Strategy Officer G2 EMEA
11:30 11:50 Keynote:
Тop 5 Social Business Successes You Would Never Have Predicted!		 Sandy Carter Vice President, Social Business Evangelism and Sales at IBM
11:50 12:30 - Networking Break -
12:30 12:40 Presentation:
e-Marketing and e-Commerce found dead side by side. “e” is the main suspect!		 Odysseas NtotsikasManaging Director and Founder of Thinkdigital Marketing and Advertising Stream
12:40 12:55 Presentation:
Connecting with the Consumers of the Digital Era
Presentation		 Mustafa IcilRegional Marketing Manager (Turkey, Middle East, and North Africa) at Google
12:55 13:05 Presentation:
Audience Matters
Presentation		 Thomas GynildCountry Manager of Gemius Denmark
13:05 13:25 Keynote:
How the buying and selling of online advertising is changing online media.
Presentation		 Ben BarokasGM Marketplace Development at Google
13:25 13:40 Keynote:
What Advertising Industry Can Learn from Silicon Valley
Presentation		 Marvin Liao Experienced client-facing senior executive in the media and technology space
13:40 15:00 - Lunch Break -
15:00 15:10 Presentation:
Telling stories across devices: how online video advertising goes multiscreen
Presentation		 Daniel KnappDirector Advertising Research at IHS Video Stream
15:10 15:55 Panel discussion by Panel discussion by TVyo :
TV (RE)defined
Presentation: David Harvey

Presentation: Rob Gallagher		 Ahmet YeşiltepeTVyo Rob Gallagher Principal Analyst, Head of Broadband & TV Research Informa Telecoms & MediaDavid Harvey Head of Media Razorfish London Antonio Gioia Project Manager in the Content and Product Innovation Department at Mediaset
15:55 16:05 Presentation:
Growth of Online Video in Turkey
Presentation		 Tumay AsenaCEO at Nokta
16:05 16:25 Interview:
The economic impact of the Internet: a $4.2 trillion opportunity
Presentation		 David R. DeanSenior Partner and Managing Director at The Boston Consulting Group Innovation Stream
16:25 16:45 Interview:
Developing Technologies for Real-time Social Change
Presentation		 Owen Pringle Director of Digital Communications at Amnesty International
16:45 17:05 Keynote:
Optimising Online Advertising in a Cross-Channel World
Presentation		 Phil DanceSenior Manager International Partners Adobe by Digital Ecosystems EMEA
17:25 18:00 Webit official closing

- Telco
Conference -


Day 1 – 10 October
From To Theme Speakers Stream
10:30 10:40 Keynote:
Welcoming Speech - The future of the telco industry
Presentation		 Karim Taga Managing Partner and Global Practice Leader TIME at Arthur D. Little Executive Stream
10:40 11:00 Presentation:
Show Me the Money: Business transform
Presentation		 Yves Gauthier CEO, Mobinil
11:00 12:00 Discussion panel:
Business transformation in the telco industry towards 2020		 Georg SerentschyCEO Telecommunications of RTR-GmbH and Chair of BEREC for 2012 Yves Gauthier CEO, Mobinil Yorgos IoannidisChairman of the Board at Azerfon LLC Harri Koponen COO of Rovio
12:00 12:15 Keynote:
A Telco case study with practical customer lifecycle management examples, a CMO's dream come true
Presentation		 Henrik Bruun RasmussenVP EMEA Sales Agillic by Digital Ecosystems EMEA
12:15 12:45 - Networking Break -
12:45 12:55 Keynote:
Opening speech - Telcos and OTTs at the crossroads of capabilities and service developoment. What's next?		 Stanislav Georgiev International wholesale strategy at Telekom Austria Group B2C Stream
12:55 13:15 Presentation:
To be announced		 Raghu Venkatarama Chief Strategy & Investments Officer, du
13:15 14:15 Discussion panel:
Telcos and Over-the-top players – Friends or Foes? 		Michael Schöpfer CEO and founder of forfone Henri Moissinac Head of mobile EMEA at Facebook Stanislav Georgiev International wholesale strategy at Telekom Austria Group Elmar Grasser CTO at Orange Austria Khalifa Al Forah EtisalatRaghu Venkataraman Chief Strategy & Investments Officer, du
14:15 14:30 Keynote:
Convergence - Leave pre-conceptions at the door
Presentation		 David RoseCEO and Co-Founder We R Interactive by Digital Ecosystems EMEA
14:30 15:30 - Lunch Break -
15:30 15:40 Keynote:
Opening Speech - the new business models for telcos
Presentation		 Ansgar SchlautmannAssociate Director at Arthur D. Little's TIME B2B Stream
15:40 16:00 Presentation:
M2M – Going beyond connectivity. Deutsche Telekom’s M2M market approach.
Presentation		 Jürgen  HaseVice President M2M Competence Center, Deutsche Telekom AG
16:00 17:00 Discussion panel:
The real time enterprise service space – the next “big thing” for Telcos? 		Jürgen  HaseVice President M2M Competence Center, Deutsche Telekom AG Michael Kaartinen Kaasa Home Automation Tauseef Riaz Group Director, New Businesses Qtel Group Christian SammutCEO BMIT
17:00 17:30 - Networking Break -
17:30 17:40 Keynote:
Opening speech		 Karim Taga Managing Partner and Global Practice Leader TIME at Arthur D. Little B2G Stream
17:40 18:00 Presentation:
Cloud computing, broadband quality and Government
Presentation		 Peter Ford Managing Director Cisco
18:00 19:00 Discussion panel:
Smart, Open, Trusted, Connected Government		 Ekrem YenerChief Special Project Officer , TurkcellPeter Goldscheider Managing Partner at Epic Peter Ford, Managing Director Cisco Bugra Karabey National Technology Officer - Microsoft Turkey

- AppsWorld &
MasterClasses -


Day 1 – 10 October
From To Theme Speakers
10:00 14:00 DevCamp workshop:
The PayPal proposition for developers and startups: mobile, web, digital goods, flexible payments flows…		 Corrado Tomassoni Manager, EMEA Developer Network, PayPal Saulius Zukauskas Developer Community Manager EMEA, PayPalOrkun SaitogluPayPal
14:00 16:00 - Lunch Break -
16:00 16:40 Keynote:
Unleash the App Developer Within
Presentation		 Kevin McNeish President and Chief Software Architect of Oak Leaf Enterprises, Inc

 

Day 2 – 11 October
From To Theme Speakers
10:30 12:30 Master Class:
Tips on where to find daily inspiration and explain how to translate beautiful product design concepts to successful digital design by embracing simplicity above all
Presentation		 Seth WeisfeldCreative Director at Huge

- Leaders of the future /
Entrepreneurs Conference -


Day 1 – 10 October
From To Theme Speakers Moderator Stream
11:55 12:00 Welcome address     Business and product development Stream
12:00 12:20 Interview:
How we grew busuu.com from 0 to 20m users in 4 years with less than a 1m eur in funding
Presentation		 Bernhard Niesner CEO and Co-Founder of busuu.com Mike ButcherEuropean Editor of TechCrunch
12:20 12:40 Interview:
Decision theory for startups		 Jochen WegnerEntrepreneur, Consultant and Journalist - Wegner.io Mike ButcherEuropean Editor of TechCrunch
12:40 13:00 Interview:
The Future is here		 Marcin Hejka Managing Director Intel Capital Eastern Europe, Middle East, Africa and Russia Mike ButcherEuropean Editor of TechCrunch
13:00 13:20 Keynote:
Bringing the Open Web to Mobile Devices
Presentation		 Tristan NitotPrincipal Evangelist at Mozilla Mike ButcherEuropean Editor of TechCrunch
13:20 13:40 Interview:
Adios Intrusive Advertising;
Hola Friend-to-Friend Marketing
Presentation		 Carl FritjofssonCOO and Wrapp co-founder Mike ButcherEuropean Editor of TechCrunch
13:40 14:00 Interview:
Monetization of your ideas
Presentation		 Elias Ghanem General Manager Middle East and North Africa, PayPal Mike ButcherEuropean Editor of TechCrunch
14:00 14:20 Interview:
Business Opportunities in Online Political Campaigning - Product Development Roadmap
Presentation		 Lucian DespoiuManaging Partner and founder KONDIMENT Group Mike ButcherEuropean Editor of TechCrunch
14:20 15:30 - Lunch Break -
15:30 15:50 Interview:
How to launch Central European startups in the US		 Oliver HolleFounder of Speedinvest Robin Wauters The Next Web Local vs. Global Stream
15:50 16:10 Presentation:
The Digital Kid – Opportunities and Challenges		 Badr WardCEO of Ertiqa Robin Wauters The Next Web
16:10 16:30 Interview:
Building something new: creating innovative start-ups in Europe
Presentation		 Glenn ShoosmithCEO of BookingBug Robin Wauters The Next Web
16:30 17:20 - Networking Break -
17:20 17:40 Interview:
Chances of the region to build global tech companies		 Bartlomiej GolaPartner, CEO at Speedup Group Robin Wauters The Next Web Local vs. Global Stream
17:40 18:00 Interview:
How to realize your global opportunity from emerging market
Presentation		 Alexander GalitskyManaging Partner of Almaz Capital Partners and Skolkovo Board Member Robin Wauters The Next Web
18:00 18:20 Presentation:
Leave & become an enterpreneur OR stay & become an intrapreneur
Presentation		 Elif Bakiler Consultant e-Brain Robin Wauters The Next Web

 

Day 2 – 11 October
From To Theme Speakers Moderator Stream
10:00 10:20 Interview:
Investment for Social Change
Presentation		 Isabel Maxwell Director Israel Venture Network, World Economic Forum Ben RooneyTechnology Editor at The Wall Street Journal Europe Funding Stream
10:20 11:10 Discussion panel:
Funding opportunities for regional companies		 John Bradford Partner at Springboard Sake Bosch Founder and Managing Partner of Prime Ventures Matthias Scheffelmeier Country Representative Ashoka Turkey Alexander Galitsky Managing Partner of Almaz Capital Partners and Skolkovo Board Member Ben RooneyTechnology Editor at The Wall Street Journal Europe
11:10 11:40 - Networking Break -
11:40 12:00 Interview:
To be announced		 Michael Jackson Venture capitalist Ben RooneyWall Street Journal Europe Funding Stream
12:00 12:20 Interview:
Start-up Hub Europe: Why Europe needs to develop a joint Start-up Ecosystem
Presentation		 Andreas Tschas Co-Founder and CEO of STARTeurope Ben RooneyTechnology Editor at The Wall Street Journal Europe
12:20 12:40 Interview:
Get Interested in the Arab World
Presentation		 Walid Hanna Managing Partner Middle East Venture Partners Ben RooneyTechnology Editor at The Wall Street Journal Europe
12:40 14:00 - Lunch Break -
14:00 14:20 Keynote:
Launch Different
Presentation		 Tony Conrad Founder and CEO of about.me (acquired by Aol in 2010), Sphere (acquired by Aol in 2008), and a Founding Member and Venture Partner at True Ventures Business and product development Stream
14:20 14:40 Keynote:
Hello, world! Isn’t it time to sell your digital footprint?
Presentation		 Piet Hein van Dam CEO at Wakoopa
14:40 15:00 Keynote:
Gamification
Presentation		 Rina Onur Co-Founder and Chief Strategy Officer of Peak Games  
15:00 15:45 Discussion panel:
Turkish Best Digital Entrepreneurs
 Alper Akcan Founder & CEO Mikro Odeme - 3pay Altug Inci CEO and Co-founder of euro.message Arda Kertmelioglu Co-Founder and VP of Marketing, MOBILERA B.V. Rina Onur Co-Founder and Chief Strategy Officer of Peak Games To be announced
15:45 15:55 Presentation:
To be announced		 Alisher HasanovCountry Manager of Yandex Turkey  
15:55 16:30 - Networking Break -
16:30 18:30 StartUp Challenge live pitching     StartUp Challenge
18:30 18:50 - Networking Break -
18:50 19:00 Announcing the winners of Webit StartUp Challenge

Presentations:
Appscend Autosprite Bella Dati Boomeranked CircleMe Decoreco D-Sight G&Life GNERGY Imagga InfoDif Madfoo3atCom MediaToolkit nevaHold Subscrea Tellyo WorkInField		 StartUp Challenge

- eCommerce
Conference -


Day 2 – 11 October
From To Theme Speakers
10:20 10:40 Opening Keynote:
e-commerce to m-commerce
Presentation		 Kivanc Onan Country Director of PayPal Turkey
10:40 11:00 Keynote:
Extending into New Business Opportunities with Mobile Commerce
Presentation		 Thomas LabartheVice President of Mobile Advertising, Alcatel-Lucent
11:00 11:20 Keynote:
OmniChannel Product Strategy - How to engage and retain your most profitable customers
Presentation		 Suhail PothigaraHead of Mobile and Social Strategy, Travelzoo
11:20 11:40 Keynote:
Retail showcase: How Cross Channel Marketing transformed Retailer How cross channel marketing increased a retailers revenue by 5% in a declining sector and became the biggest game changer in retail marketing in the last 20 years.
Presentation		 Carsten Hyldahl CEO Agillic by Digital Ecosystems EMEA
11:40 12:10 - Networking Break -
12:10 12:40 Presentation:
Mobile marketing, mobile measurement and why it's vital
Presentation		 Mike RicciVP of Webtrends Digital Solutions Group
12:40 13:00 Presentation:
How to engage consumers with Opera browser integrated services: a win-win for both users and brand partners
Presentation		 Thomas Wikberg VP Bus Dev / Content Partner Manager at Opera Software
13:00 14:30 - Lunch Break -
14:30 14:50 Keynote:
Using Data Insights to Sell More
Presentation		 Kristjan Mar Hauksson Founder and Director of Search and Online Communications at Nordic eMarketing
14:50 15:10 Presentation:
Tips and Tricks for getting the most out of your Digital Advertising
Presentation		 Emily GudemanDirector – EMEA Solutions Strategy Adobe by Digital Ecosystems EMEA
15:10 15:30 Keynote:
Using Social-Mobile Media for consumer retail		 Renate Nyborg Digital Director and Head of Mobile at Edelman
15:30 15:50 Presentation:
The future of digital direct marketing and ecommerce
Presentation		 Matt McNeill Co-Founder at Get In Motion Ltd.Founding Partner at eTickets.toCEO at Sign-Up.to
15:50 16:10 Presentation:
How M-Payment will Improve the E-Commerce & M-Commerce
Presentation		 Ziad Alshobaki Co-Founder & Managing Director, MOBIbucks
16:10 16:40 - Networking Break -
16:40 18:40 MasterClass:
SEO dedicated for the eCommerce
Presentation		 Kristjan Mar Hauksson Founder and Director of Search and Online Communications at Nordic eMarketing

- Free
Seminars -


Day 1 – 10 October
From To Theme Speakers
11:10 11:50 Webit Congress - Expo Official Opening Plamen Russev Founder Webit Congress Aniela Russeva eAcademy Vassilis Provelengiadis
Jonathan WislerGeneral Manager, EMEA at Softlayer Dr. Tayfun Acarer President of Turkish Information Technologies and Communication Institution (BTK) Binali Yıldırım Minister of Transportation, Maritime Affairs and Communications of the Republic of Turkey
11:50 12:50 Official Opening Press Conference Plamen RusseveAcademy and Webit Congress main Partners
12:50 13:10 Presentation:
Boost your revenue with advanced email tactics
Presentation		 Martial Graslin Pre-Sales Director at Emailvision
13:10 13:30 Presentation:
Top 10 Tips to Increase Conversions and ROI
Presentation		 Murat ErdorSenior Sales Manager at Emarsys
13:30 13:40 Keynote:
Optimize websites and services according to customer needs with Metrica
Presentation		 Erhan ErdoganAnalyst, Yandex
13:40 14:00 Keynote:
How brands involvement can be additive to social games
Presentation		 Oli MadgettCo-Founder We R Interactive by Digital Ecosystems EMEA
14:00 14:30 Keynote:
Digital channels and TV are moving closer together. What chances does this offer for brand communication?		 Franziska von LewinskiCEO, Interone
14:30 15:00 Discussion panel:
The times, they are changing! 		Mihai Trandafir Head, McCann Romania Balazs Gandera CEO and head of Digital, INTREN Ltd. Serhat Akkilic Managing Partner, Project Manager Turkey Elina Svirou Online Brand Manager, Vodafone Greece Boriana Nestrova Managing Director, Media Direction Bulgaria Hakan Birgül CEO, Tribal DDB Turkey
15:00 15:20 Keynote:
Retention marketing
Presentation		 Altug InciCEO and Co-founder of Euromsg
15:20 15:50 Keynote:
Turkey; Digitally Yours! - Turkish digital landscape in a nutshell
Presentation		 Cuneyt DevrimIAB Turkey
15:50 16:35 Discussion panel:
Digital Expectations of the Nutshell of 2013		 Neslihan Mesutoğlu Member of the Board and President of IAB Turkey Industry Standards Committee Basar Ekim Corporate Communication Director at Nokta Media Sertan Eratay Division Head of Digital Channels at Turkcell Lawrence De Pre Group CEO at Tribal DDB Barış Özistek CEO at Joygame
16:35 16:55 Keynote:
In app advertising redefined - How the new IAB standards can help you to maximize revenue		 Michael SturmCommercial Director EMEA, Adtech
16:55 17:15 Presentation:
Mobile advertising in the Middle East.
Presentation		 Mahmoud IswaidBusiness Development Director at Noqoush

 

Day 2 – 11 October
From To Theme Speakers
11:00 11:40 Discussion panel:
Emerging markets of EMEA - the world of digital business opportunities		 Marta Klepka Global PR & Communications Director at Gemius Arnis Ozols CEO of Delfi, Latvia Odysseas Ntotsikas Managing Director and Founder of Thinkdigital Andrey Sebrant Director of Product Marketing at Yandex Mahmoud IswaidBusiness Development Director at Noqoush
11:40 12:00 Presentation:
Manage integrated online and mobile across CEE markets
Presentation		 Timotej Gala Managing Director EMEA - Httpool
12:00 12:20 Keynote:
To Dance or to Rock
Presentation		 Calin RotarusArbo Interactive
12:20 12:40 Keynote:
Content marketing with Bloggers, the conductors of Social Media
Presentation		 Onur KabadayıProduct & Operations Executive Boomads
12:40 13:00 Keynote:
Best Monetization Solution in Turkey & Region
Presentation		 Mezago YedicProduct Manager of 3pay | Mikro Odeme
13:00 13:25 Keynote:
RUNAWAYS		 Clark MathisExecutive Producer for teen web-thriller RUNAWAYS
13:25 13:45 Keynote:
CROSS BORDER cooperation opportunities in e-commerce idea
Presentation		 Damien Perrilat Head of CEE of Paypal
13:45 14:05 Keynote:
Our Platform. Your Vision.
Presentation		 Jonathan WislerGeneral Manager, EMEA at SoftLayer
14:05 14:25 Presentation:
TicketForEvent: Effective Tools for Managing, Promoting and Selling Out Your Event Online.
Presentation		 Nick SurmanidzeBusiness Development Manager, Ticketforevent
14:25 15:00 - Lunch Break -
15:00 15:20 Presentation:
Digital OOH, the changing technology landscape and OOH
Presentation		 Dennıs KuperusDirector of Kinetic - Team Digital EMEA
15:20 15:40 Presentation:
Reseller Opportunity - Make a profit with a cloud-based web design platform		 Ahmet PekacarBusiness Development Manager at WebForce
15:40 16:00 Presentation:
Multiscreen & Multichannel. Integration of TV and Digital Interactive Services
Presentation		 Radu Ion Pop CIO and co-founder of Open Media Network