Boffin, Bodacea Light Industries LLC
Sara-Jayne “SJ” Terp is a data nerd with a long history of working on the hardest data problems she can find. Her background includes designing unmanned vehicle systems, transport, intelligence and disaster data systems with an emphasis on how humans and autonomous systems work together; developing crowdsourced advocacy tools, managing innovations, teaching data science to Columbia’s international development students, designing probabilistic network algorithms, working as a pyrotechnician, and CTO of the UN’s big data team. Her current interests are focused on misinformation mechanisms and counters, working with groups ranging from journalists and online advertising exchanges (her most recent roles were as a data scientist in an adtech exchange and a small-business lender covering most of the US) to political data scientists. She founded Bodacea Light Industries to continue this work, and is currently working with the Global Disinformation Index to create an independent disinformation rating system, collaborating with Sofwerx and running a Credibility Coalition working group on the application of information security principles to misinformation. SJ holds degrees in artificial intelligence, and pattern analysis and neural networks.