Vice President, Global Creative, Brands at Storyful
Anselmo Araujo, Vice President, Global Creative & Strategy, Brands— Storyful, breathes innovation into traditional advertising models with an authentic and unique approach to the future of the industry by leveraging trustworthy user-generated content to create meaningful campaigns for brands partners of the NewsCorp subsidiary.
With over eight years in marketing communication, creative content strategy, new business development and ad tech strategies, Anselmo has grown his team by 50 percent this fiscal year by generating over $30 million in FY18, demonstrating positive impact on the company’s revenue goals. Trilingual and originally from Brazil, Ansel’s LATAM experience helps shape his approach to the global market. He oversees the global brand portfolio including Mattel, Pepsi, Google, Hershey’s, Aer Lingus, Ford UK, Lipton APAC and many more.
Prior to joining Storyful, Anselmo served as Creative Content Director at Publicis, where he managed regional Latin American accounts for Samsung and Mondelez brands, acting as the sole creative lead in the AOR team. Additionally, Anselmo provided content support for brands like Lego, VISA, Netflix, Kellogs, The Economist and Unilever. He also collaborated with the media buying teams to infuse campaigns with content initiatives.