Brands at Storyful / Vice President
Anselmo Araujo, Vice President, Global Creative Brands— Storyful, breathes innovation into traditional advertising models with an authentic and unique approach to the future of the industry by leveraging trustworthy user-generated content to create data-driven meaningful campaigns for brands partners of the NewsCorp subsidiary.
With over ten years in marketing communication, creative content strategy, new business development, and ad tech strategies, Anselmo has been working on generating new products while growing his global team, demonstrating a positive impact on the company’s revenue goals. Trilingual and originally from Brazil, Ansel’s LATAM experience helps shape his approach to the global market. He oversees the global brand portfolio including Mattel, Pepsi, Google, Hershey’s, Aer Lingus, Ford UK, Lipton APAC and many more.