Senior CEO Advisor, InTheBOX.TV
Magdalena has over 15 years of experience in the media business. She works as a Senior Advisor to CEO at InTheBOX.TV, broadcaster that runs portfolio of thematic pay TV channels and has built a successful business case in the Adriatic region, MENA and Asia in just three years. Magdalena also works as an independent communications and media management consultant covering the Adriatic region and beyond, actively advising some of the biggest advertisers, agencies and broadcasters. Before this, she has been in charge of the launch and business development of TVbeat, next generation of TV analytics, in the Adriatic region and had ten successful years with the leading global TAM (Television Audience Measurement) provider, Nielsen Audience Measurement. Magdalena holds an MA International Business Administration from Leeds Metropolitan and an MBA from Faculty of Economics, Zagreb.