Managing Director, Saatchi & Saatchi Sofa
Georgi Gavazov is Managing Director of Saatchi & Saatchi Sofa. He is a vocal and passionate advocate of the advertising industry’s urgent need of self-disruption and transformation. The focus of his current work is the introduction of new thinking, tools and workflow that move advertising agencies beyond the communication and into the field of business-driven creative solutions.
It’s a direction that seems to be paying off because prior to Publicis Groupe’s current ban on contests and festivals, Saatchi Sofia was ranked No.1 in both efficiency and creativity in Bulgaria and No.35 in Europe in the WARC efficiency index.