Rumyana Trencheva



Rumyana Trencheva

Head of Global Partner Organization at SAP for Central and Eastern Europe

Rumyana Trencheva is Head of Global Partner Organization at SAP for Central and Eastern Europe, before that she successfully managed and doubled the SAP business in South-East Europe, where she was the Managing Director of the cluster of 10 countries: Bulgaria, Romania, Serbia, Bosnia and Herzegovina, Montenegro, Kosovo, Albania, Macedonia, Croatia and Slovenia. Rumyana was also managing the business of SAP in Bulgaria for more than 5 years, where she had triple digit growth y-o-y and significantly increased SAP presence on the local market. 

Before joining the SAP, Rumyana Trencheva has held key managerial positions in multinational companies as INDRA Sistemas S.A., Hewlett Packard, Alcatel-Lucent and Ericsson Bulgaria. She has graduated American University in Bulgaria with specializations in Applied Economics and International Relations. She holds post-graduate specializations from Duke Corporate Education (USA) and IMD (Switzerland). 

Rumyana is actively involve with many educational initiatives, supporting also local young entrepreneurs and start-ups within the region and at her home country, as one of the major role for her now is being member of the Board of Trustees of her alma mater - American University of Bulgaria.







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