Webit Awards25 April 2017

Best Use of Video for Advertising or Marketing

Best Use of Video for Advertising or Marketing is recognizing the most interesting campaigns using the tool, that have established itself as the go to way to get to the customers during the last century.

This includes various creative and innovative video campaigns.

During the Webit Awards Ceremony, we will reward the Best Use of Video for Advertising or Marketing both for Bulgaria and Central and Eastern Europe (CEE).

Winner for Bulgaria

Saatchi & Saatchi
for: Play the kaba gaida


This award category is open to all private companies and marketing agencies that have launched or incorporated innovative use of video for their advertising/marketing strategies in 2016.The entries must demonstrate creativity, effective use of video in achieving the goals of the competing campaign.

The award entrants must demonstrate that the entry has been developed, operated or been available during and up to the end of 2016.

We welcome entries from the public and private sector. The following organisations are examples for eligible candidates, due to the nature of this award, it is by no means exhaustive:
- Retailers and Commercial Institutions
- Consumer brands
- Creative agencies
- Digital marketing agencies
- Mobile Network Operators
- NGOs and Foundations


The winner will be selected according to the following criteria:
- Innovation in use of video in marketing/advertising campaign
- Creative idea of the video
- Distribution channel
- Brand/commerce consumer reliability and value to the consumer
- Evidence of impact on brand and commerce consumer engagement
- All entries must be operating and available during and/or until the end of 2016

Entry Deadlines & Key Dates

The Deadline for entries is Friday, 31st March 2017

Winners will be announced at the Webit Awards Ceremony in Sofia Tech Park on 25th April 2017