Webit CEE Digital Summit


Connect with the Digital Marketing Industry
and the Startup Ecosystem from Central and Eastern Europe.

Live streaming


Opening Keynotes


Digital Marketing Stream


Leaders Stream




Gallery

When & Where


9 April 2014, Sofia Event Center , Sofia, Bulgaria

Sofia Event Center

Speakers

Robbie Douek

Robbie Douek

Head of Brand Products, SEEMEA
Google

Marta Klepka

Marta Klepka

Group Digital Director CEE | VivaKi Regional Lead
Publicis Group

Luca  Filigheddu

Luca Filigheddu

Manager, Global Developer Ecosystem
Blackberry

Gökhan Salmanoğlu

Gökhan Salmanoğlu

Regional Multi Channel Marketing Director
Pfizer EURIT

Peter Hrubi

Peter Hrubi

Industry Manager,
Google

Caroline S. Henne

Caroline S. Henne

Regional Business Development Director Digital Market Intelligence
CEE-META (GfK)

Alexandru Cernatescu

Alexandru Cernatescu

CEO, Co-Founder
Infinit Solutions Agency

Mariusz Gąsiewski

Mariusz Gąsiewski

CEE Performance Sales Activation Lead
Google

Hristo Hristov

Hristo Hristov

CEO, Net Info

Eva Vucheva

Eva Vucheva

Head of Corporate Development
Fashion Days Group

Milen Stoychev

Boyan Benev

Founder
Forward

Mike Reiner

Mike Reiner

Startup Wise Guys Accelerator

Plamen Russev

Plamen Russev

Chairman
e-Academy

Vladimir Aleksiev

Vladimir Aleksiev

Co-founder / CTO
Edhub.io

Anton Titov

Anton Titov

CTO, pCloud.com

Lubomir Rusanov

Lubomir Rusanov

Founder and CEO
Superhosting.bg

Ivan Genadiev

Ivan Genadiev

VC partner at Teres Capital

Ricardo Sousa

Ricardo Sousa

Founder & CEO
ColorElephant

Petar Delchev

Petar Delchev

Business Development
Mail.bg

Daniel Nicolescu

Daniel Nicolescu

CEO, South Eastern Europe
PayU Group

Dan Lupu

Dan Lupu

Partner
EarlyBird

Simon Bichara

Simon Bichara

Investor. Advisor. Founder
Modaventure

Timotej Gala

Timotej Gala

Managing Director CEE
Httpool

Stanislas Magniant

Stanislas Magniant

Head of Digital & Social
MSLGROUP EMEA

Nikola Sologub

Nikola Sologub

Co-Founder & Managing Director
Homepage

Mariusz Pawełczyk

Mariusz Pawełczyk

Sales Director CEE
Sociomantic Labs

Thomas P. Offner

Thomas P. Offner

ProSiebenSat.1 Group – Seven Ventures

Dessislava Boshnakova

Dessislava Boshnakova

Lecturer
NBU

Maria Gergova

Maria Gergova

Founder and owner
United Partners

Maciej Zak

Maciej Zak

Investment Director
Intel Capital

Krasen Hinkov

Krasen Hinkov

Business Development Director
Innovation Starter Box.

Dimitar Dimitrov

Dimitar Dimitrov

eCommerce Consultant and Share Holder at Stenik

Branislav Vujovic

Branislav Vujovic

Founder and President
New Frontier Group

Tunio Zafer

Tunio Zafer

CEO, pCloud.com

Ivor Bihar

Ivor Bihar

Product Manager,
Degordian

Darin Madjarov

Darin Madjarov

Founder
Ucha.se

Julian Vlahov

Julian Vlahov

Head of Alternative channels for distribution
Retail Banking Division
UniCredit Bulbank

Paolo Barbesino

Paolo Barbesino

Internet & Mobile Banking
CEE Retail Banking
UniCredit Bulbank

Kiril Rusev

Kiril Rusev

CEO
Jumpido

Petar Bojkov

Petar Bojkov

Co-founder
Viblast

Anna Velikanova

Ivo Apostolov

Business Development Manager
bTV Media Group

Asparuh Koev

Asparuh Koev

CEO
Transmetrics

Ivo Cekov

Ivo Cekov

Piero 97

Salim Virani

Salim Virani

Partner, Founder-Centric
Founder, Leancamp

Elena Marinova

Elena Marinova

CEO, Musala Soft

Tihomir Cirkvencic

Tihomir Cirkvencic

South & Eastern Europe Sales Leader
IBM Social Business

Grzegorz Sławatyński

Grzegorz Sławatyński

Sales Director CEE at nugg.ad, Europe’s Audience Experts

Steve Keil

Steve Keil

Partner, Founder-Centric
Founder, Leancamp

Petar Mihaylov

Petar Mihaylov

Founder and Owner
GombaShop



Some of previous Webit speakers include:



Jay Altschuler

Jay
Altschuler

Director
Global Media
Unilever

Ben Barokas

Ben
Barokas

General Manager
Marketplace Development
Google

Gary Liu

Gary
Liu

Global Director
Ad Product Strategy
Spotify

Blake Chandlee

Blake
Chandlee

Vice President
Global Partnerships
Facebook

Nikki Mendonça

Nikki
Mendonça

President EMEA
OMD

Steffen Krabbenhоft

Steffen
Krabbenhоft

Head of Mobile EMEA
MEDIACOM MOBILE

Pradeep Ananthapadmanabhan

Pradeep Ananthapadmanabhan

Chief Technology Officer
VivaKi

Andy McLoughlin

Andy
McLoughlin

Co-founder and EVP Strategy
Huddle

Marc Strigel

Marc
Strigel

Chief Operating Officer
SoundCloud

Mike Butcher

Mike
Butcher

Editor at Large
TechCrunch

Agenda & Presentations

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Timing Stream Topic Speaker
08:30-09:30 Registration and networking
09:30-09:45 Opening Keynote Official Opening moderated by Plamen Russev, Chairman, e-Academy
09:45-10:00 Opening Keynote Customer Satisfaction in the Digital Age:
In a digital age where businesses need to run faster how do you keep pace with good customer satisfaction and service - essential to all businesses to survive? How to use the new tools to understand your customer better and to reach out to him/her in a more meaningful way? How to tackle the attention span (or the lack of it) battle? We’re diving into some case studies and examples on how to better approach customer satisfaction and retention in the digital age in Europe, the US and China.
Ricardo Sousa, Founder & CEO, ColorElephant
10:00-10:15 Opening Keynote Visionary keynote for the tech and digital adoption in the industry and examples of how pharma marketing is to change Gökhan Salmanoğlu, Regional Multi Channel Marketing Director, Pfizer EURIT
10:15-10:35 Opening Keynote: Google hour Building brands in a digital world Robbie Douek, Head of Brand Products, SEEMEA, Google
10:35-11:05 Networking break

Please select agenda by event


Timing Stream Topic Speaker
11:05-11:20 Google hour Building brands in a digital world: Creative Case studies Peter Hrubi, Industry Manager, Google
11:20-11:35 Google hour Challenges of Multiscreen world: How to approach multichannel optimization Mariusz Gąsiewski, CEE Performance Sales Activation Lead, Google
11:35-11:45 Programmatic/Big Data Stream Going on digital: Changes in customer behaviour and the way to provide financial services Julian Vlahov, Head of Alternative channels for distribution Retail Banking Division, UniCredit Bulbank Paolo Barbesino, Internet & Mobile Banking, CEE Retail Banking, UniCredit Bulbank
11:45-12:00 Programmatic/Big Data Stream The role of programmatic and automatization in Cross Channel advertising:
Cross channel advertising enables convenience and efficiency in a highly fragmented digital advertising landscape. Through programmatic and automatization across multiple channels and devices, the ecosystem is empowered to reach advertisers objectives efficiently and solve the fragmentation challenges.
Timotej Gala, Managing Director, Httpool
12:00-12:10 Programmatic/Big Data Stream 5 biggest trends in programmatic display:
Mobile, CRM data, Clients retention, Attribution and Traffic acquisition: feedback on programmatic display’s most significant trends for CEE region in a view of global market.
Mariusz Pawełczyk, Sales Director CEE, Sociomantic Labs
12:10-12:25 Programmatic/Big Data Stream Reinventing relationships Tihomir Cirkvencic, South & Eastern Europe Sales Leader, IBM Social Business
12:25-12:40 Programmatic/Big Data Stream Big Trends and the Opportunities for the CEE Region Maciej Zak, Investment Director , Intel Capital
12:40-12:50 Programmatic/Big Data Stream “big data”, the state of it, and how data in general can be disrupted Steve Keil, Chief Executive, Mammoth DB
12:50-12:55 Programmatic/Big Data Stream Topic to be announced Anton Titov, CTO, pCloud.com
12:55-13:30 Programmatic/Big Data Stream Big Data for advertisers Discussion panel

Moderated by Marta Klepka, Group Digital Director CEE | VivaKi Regional Lead, Publicis Group
Timotej Gala, Managing Director, Httpool Mariusz Pawełczyk, Sales Director CEE, Sociomantic Labs Tihomir Cirkvencic, South & Eastern Europe Sales Leader, IBM Social Business Hristo Hristov, CEO, Net Info Ivo Apostolov, Business Development Manager at bTV Media Group EAD Peter Delchev, Business Development, Mail.bg Grzegorz Sławatyński, Sales Director CEE at nugg.ad, Europe’s Audience Experts
13:30-14:30 Lunch break
14:30-14:45 BG market overview BG Advertisnig Landscape - where is MOBILE? Ivo Cekov, Piero 97
14:45-15:00 Social Media Leveraging employees as brand advocates Stanislas Magniant, Head of Digital & Social, MSLGROUP EMEA
15:00-15:15 Social Media How Social Media Intelligence can be utilized for innovation, marcom strategies, and many more development processes Caroline S. Henne, Regional Business Development Director, Digital Market Intelligence, CEE-META (GfK)
15:15-15:25 Social Media Regional advertising campaigns showcase:
Selection of the most creative advertising campaigns in Serbia, Croatia, Macedonia, Bosnia...Only campaigns with strong social media (or digital) component would be included. 
Nikola Sologub, Digital Marketing Entrepreneur. Managing Director, Homepage
15:25-16:00 Social Media Social by DNA-Discussion Panel

moderated by Maria Gergova, Founder and owner, United Partners
Stanislas Magniant, Head of Digital & Social, MSLGROUP EMEA Caroline S. Henne, Regional Business Development Director, Digital Market Intelligence, CEE-META (GfK) Nikola Sologub, Digital Marketing Entrepreneur. Managing Director, Homepage
16:00-16:40 Networking break
16:40-16:50 Digital Commerce Shape your business regionally: emerging trends in the CEE European eCommerce:
He will cover the ecommerce evolution in the CEE region and share some insights on the trends.
Daniel Nicolescu, CEO, South Eastern Europe, PayU Group
16:50-17:05 Digital Commerce Growing from big to smart Eva Vucheva, Head of Corporate Development, Fashion Days Group
17:05-17:40 Digital Commerce Digital Commerce in CEE Discussion Panel

Moderated by Lubomir Rusanov Founder and CEO, Superhosting.bg
Dimitar Dimitrov, eCommerce Consultant and Share Holder at Stenik Petar Mihaylov, Founder and Owner, GombaShop Eva Vucheva, Head of Corporate Development, Fashion Days Group
17:40-17:55 Mobile, Tech and Innovation 5 examples of how far we can push Augmented reality and multi-screen in relation with mobile penetration: 5 examples of directions regarding how existing AR + Mobile technologies could be used on a larger scale this instant and be commercially viable. Ex. How a small store can become “virtually” infinite with AR. Alexandru Cernatescu, CEO & Head of Strategy, Infinit Solutions
17:55-18:05 Mobile, Tech and Innovation Sky is the limit but be careful it can fell on your head:
While many people are talking about how to start new company or to innovate from scratch New Frontier Innovation is focusing on helping existing companies to avoid danger of digital economy and to use opportunity of digital economy as growth potential. The presentation would discuss the main threats and opportunities for enterprise.
Branislav Vujovic, Founder & President, New Frontier Group
18:05-18:20 Closing Keynote Addressing the mobility by tapping into human experience Marta Klepka, Group Digital Director CEE | VivaKi Regional Lead, Publicis Group
18:20-18:30 Closing Keynote Closing of Webit CEE Digital Summit Plamen Russev, Chairman, e-Academy
Timing Stream Topic Speaker
11:05-11:25 The success factors What is needed for a successful SAAS Startup? Lubomir Rusanov, Founder and CEO, Superhosting.bg
11:25-11:40 The success factors Going to Market:
five tips, from ideation to launch - when your startup is a startApp
Luca Filigheddu, Manager, Global Developer Ecosystem, Blackberry
11:40-11:50 The success factors DNA of IT Future Tihomir Cirkvencic, South & Eastern Europe Sales Leader, IBM Social Business
11:50-12:05 The success factors Startup in 24h Ivor Bihar Product Manager, Degordian
12:05-12:20 The success factors How to succeed as an individual Simon Bichara, Investor. Advisor. Founder at Modaventure
12:20-12:40 The success factors Discussion panel and Q&A

moderated by Dessislava Boshnakova, Lecturer at NBU
Salim Virani, Partner, Founder-Centric, Founder, Leancamp Simon Bichara, Investor. Advisor. Founder at Modaventure Tunio Zafer, CEO, pCloud.com Ivor Bihar, Product Manager, Degordian
12:40 - 13:10 StartUp Stage A fine selection of great talents and ideas is to rock the stage for 30 min Kiril Rusev, CEO Jumpido Vladimir Aleksiev, Co-founder / CTO, Edhub.io Asparuh Koev, CEO, Transmetrics Boyan Benev, Founder, Forward

13:10-14:05
Lunch break
14:05-14:20 Local vs Global Smart money in emerging venture ecosystems:
a Bulgarian outlook
Ivan Genadiev, founding partner of Teres Capital
14:20-14:35 Local vs Global Monetizing your startups-lessons learnd:
After the seed investment and a successful 1st round Ucha.se is growing bigger and better-learn more from its founder
Darin Madjarov, Founder, Ucha.se
14:35-15:05 Local vs Global Discussion pannel on how local CEE reality may help build a global startups, what makes Israel and Finland so unique, what should/can be done in order to add value to the CEE ecosystem

Moderated by Ivan Genadiev, founding partner of Teres Capital
Elena Marinova, CEO Musala Soft Maciej Zak, Investment Director, Intel Capital Berrak Kutsoy, Pegasus Airlines
15:05-15:15 Seeding the Leaders Why B2B Mike Reiner, Managing Director Startup, Wise Guys
15:15-15:30 Seeding the Leaders What does it take to get funding from an international VC ? Dan Lupu, Partner, Earlybird Venture Capital
15:30-16:00 Seeding the Leaders Seeding the Leaders in CEE Discussion panel

moderated by Plamen Russev, Chairman, e-Academy
Ivan Genadiev, founding partner of Teres Capital Dan Lupu, Partner, Earlybird Venture Capital Mike Reiner, Managing Director, Startup Wise Guys Thomas P. Offner, Senior Investment Manager (Wides Receiver), SevenVentures GmbH

16:00-16:30
Networking break
16:30-17:10 Systematic Innovation, From industry hype to practical approach for growth within your company resources:
The focus of the workshop will be the systematic (mechanistic) innovation and it’s application for new product development. An overview of the innovation methodologies will be made with details on the Systematic Inventive Thinking (SIT). With practical examples it will be shown how relying on existing products and resources it is possible to create new value for the customers and ultimately profits for the company.Table of Contents (~ 15 slides within 40 minutes):What is Innovation and why doing it;Innovation Index; Innovation in CEE;Systematic Innovation-methodologies and techniques;Systematic Inventive Thinking - theory and practice;5 practical tools and examples for their application;
Krasen Hinkov, Business Development Director, Innovation Starter Box
17:10-18:15 Lean startup, customer profiling:
1,5 hour hands on workshop to get to your customer persona
Mike Reiner, Managing Director, Startup Wise Guys

Attendees

So far among the Webit attendees were
the major advertisers, leading industry players
and startups including

P&G
Unilever
Beirsdorf
Henkel
Facebook
Google
Unicredit Bulbank
MTel

See list of attendees


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Sponsors & Partners

With the support of

Official Bank

General Hosting Partner

Diamond media partner

Silver sponsor

Platinum Media Partners

Venue Partner

Accommodation Partner

Gold Media Partners

Silver Media Partners

Industry partners

Bulgarian Web Association
Bulgarian Association of Advertisers

Coffee break experience partner

Some of the attendees are: