Roger Dooley

Webit Speaker, Columnist at Forbes, Author, Keynote Speaker, Podcast Host

Roger Dooley is a Columnist at Forbes and an author and international keynote speaker. His articles give readers practical ways to turn the latest brain and behavior research into simple, real-world strategies for improving marketing, sales, and advertising. Some articles focus on big brands that are succeeding or failing at appealing to their customer's emotions and non-conscious decision processes. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage (McGraw Hill; named one of the Best Business Books of 2019 by strategy+business) and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing as well as a column at Forbes.com. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. He’s been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then-nascent home computer market.