Executive Vice President, Global Head of Analytics
Andy Fisher brings 15+ years of data, analytics and digital marketing experience to his new role of Executive Vice President, Global Head of Analytics at Starcom MediaVest Group. Fisher was previously Vice President, Analytics at VivaKi sister agency Razorfish, where he managed a team of modeling, media data, survey and business intelligence experts. Before joining Razorfish, he designed web traffic analysis software and led the analytics practice team for Personify, a leading web analytics software provider. Prior to this, Fisher was a senior analyst at IRI performing marketing mix models, media testing and custom analytics for large Consumer Packaged Goods clients. While at IRI, Andy designed the back-end processes for the company’s first-generation web analytics tools. Fisher earned his master’s degree in statistics from Stanford University and his bachelor’s degree in mathematics from University of California, Berkeley.