SEO (Search Engine Optimization)
is no mystery. This is a process, which attracts the right clients at the right time. This course
will provide you with technical and marketing knowledge, which will help you in building your strategy and positioning your brand and website in today's competitive online environment.
Who should attend ?
The effective marketing specialists
are constantly looking for ways to improve website visibility in search engines. Regardless of whether you manage an SEO campaign on your own or through a consultant, this course
will help you in optimizing your approach and using all competitive advantages within the online marketplace.
What will I learn ?
The course will offer valuable practical know-how
, which will be of great help in building an SEO strategy that will increase the number of relevant visitors to your website and boost online conversions
, ensuring the best possible return on investment. You'll learn more about the SEO building blocks: website structure, search term research, content creation and link equity.
What are the main topics ?
- Key components of a successful SEO strategy
- SEO innovations
- Content optimization and performance of your website on search engines
- Usability and design as tools for boosting traffic to your website
Who will be the lecturer ?
will be lectured by Ognyan Mladenov
, founder and owner of the SEOM agency, specialized in Search Еngine Optimization (SEO). He is engaged in SEO since 2000 and has worked, consulted and trained over 330 companies and organizations. He is one of the organizers of the SEO conferences and a speaker at many events in the IT industry in Bulgaria.
Ognyan will share best practices and strategies
in search engine optimization and will provide an insight on managing your brand reputation through SEO.
Where and when ?
The course will take place on 12th January
in the National Palace of Culture from 9:30 to 17:00.
Online registration (by 1st January): 60 EUR (w/o VAT)
Registration on site: 80 EUR (w/o VAT)