Russell is a leading expert on mobile marketing, having overseen thousands of campaigns since 2000. MobHappy, his blog about mobile technology and mobile marketing, is one of the most popular on the web focusing on this area. Before specializing in mobile, he spent over 15 years working in marketing, including advising leading brands such as Coca-Cola, Diageo, Texaco and Mars. In 2000, he was recruited to be Director of Marketing of mobile marketing start up, ZagMe, one of the leading pioneers in mobile advertising and location based marketing. Russell learned about AdMob soon after the launch and joined as its first employee, with the remit of launching AdMob into the EMEA market.
Russell is currently Global Chairman of the Board of The Mobile Marketing Association, a founder of Mobile Monday in Germany, is a regular speaker on mobile at conferences throughout the world and has published many articles, as well as a white paper on location based marketing.
AdMob is the world's largest and highest quality mobile advertising marketplace, serving more than 7.5 Billion mobile banner and text ads per month. Incorporated in April 2006, AdMob allows advertisers to reach their customers on the mobile Web and enables publishers to increase the value of their mobile sites. AdMob makes it easy for publishers to monetize their mobile traffic and for advertisers to target and reach customers on the mobile Web in more than 160 countries.
AdMob has been named a 2008 Technology Pioneer by the World Economic Forum, one of Wired.com's 2008 Companies to Watch, and VentureBeat's Mobilebeat 2008 Best Overall Mobile Startup / Best Mobile Infrastructure Company. To learn more about AdMob, visit www.admob.com.