Renate is Digital Director and Head of Mobile at Edelman, the world’s largest independent public relations agency with over 4,200 people in 62 offices worldwide. She is the team lead for social and digital for consumer brands including Xbox, PayPal, and Swarovski.
Renate was previously Head of Mobile business for A&N Media, owner of the Daily Mail, MailOnline.co.uk, Metro, FindaProperty.com, Jobsite.co.uk, Motors.co.uk and Teletext Holidays. In her time there the group published 70 apps across all major Smartphone platforms, and she managed key relationships with Apple, Google, RIM, Microsoft and Nokia. Renate also set up dedicated mobile games and apps publishing brand ‘Metro Apps’ and negotiated publishing deals with numerous leading mobile gaming developers.
Prior to this Renate ran global marketing for social hardware company Poken in San Francisco, and founded music events company Madhouse Collective. She was also a co-founder of Twestival (www.twestival.com), a global charity project run by volunteers through Twitter that raised over $1.7 million in 2009-2011.
Renate is an ambassador for children’s charity WarChild and is passionate about music, gaming and skiing. She is originally Norwegian and Dutch and has lived in London since 2001.