Phil joined Adobe through the acquisition of Efficient Frontier, a performance marketing company specialising in the optimisation of search, social and display campaigns. In his role at Adobe Phil manages international partnerships for Adobe’s Digital Marketing Business focusing on Social and Advertising solutions. These solutions help brands understand how their customers are interacting with different marketing channels and optimise campaigns to deliver the best return on investment.
Optimising Online Advertising in a Cross-Channel World
Understanding how different channels interact is key to optimising digital marketing campaigns. Learn how Adobe looks at cross channel attribution and optimisation to forecast and maximise the return from your online campaigns.