As VP of Webtrends Digital Solutions Group, Mike is responsible for all facets of Webtrends digital agency practice. He oversees the companies mobile analytics business and an emerging data visualization design team. At Webtrends, Mike works with blue chip clients like Reebok, State Farm, Coca Cola, Hilton, Microsoft, NY Times, RIM, Fandango and a host of others to effectively implement measurement programs that shape successful mobile strategies and user experiences. Mr. Ricci joined Webtrends after serving as VP and Mobile Practice Leader for Merkle where Michael established Merkle’s mobile marketing practice and positioned Merkle as the premier mobile provider in the eCRM space.
Prior to Merkle, Mike was VP of Creative and Strategy for iLoop, a premier mobile marketing firm focused on assisting marketers, digital agencies and other entities create effective mobile marketing strategies and user experiences. At iLoop, Mike worked with some of the leading players in mobile and also developed a comprehensive mobile marketing strategy for President Obama’s election campaign – an effort that helped the campaign earn recognition as the 2008 Mobile Marketer of the Year. Earlier, Mike oversaw Volantis Systems’ Content Services business and assisted brands like ABC, CBS, Disney, Discovery, EBay, Reuters and the Financial Times as they began to shape their mobile strategies.
Before entering the mobile marketing arena, Mr. Ricci headed up global marketing efforts for York International where he won recognition for some ground breaking “business to business” based Olympic and sports sponsorship programs. Mike also worked with Glasgow, Scotland based Aggreko PLC where he also headed up Olympic and Global Event sponsorship programs.