Mike Read

Webit Speaker, SVP Managing Director at comScore

Michael Read, Senior Vice President/MD Europe, has been with comScore since 2004 when they opened their first European office in London. He is responsible for all EMEA commercial activities managing regional offices in UK, France, Germany, Spain, Italy, Russia and Turkey. comScore now reports internet activity in 43 countries around the globe (18 in Europe) and provides mobile research for five EU countries plus North America. He had previously worked with NetValue and MMXI Europe and prior to moving into online audience measurement, Michael was UK MD of BPA International a US magazine auditing company, and before that worked in UK commercial television working for LWT, Meridian and TVS Broadcasting.