Mihai Trandafir

Webit Speaker, Managing Director at Universal McCann Romania

With 16 years media experience, leading voice of the  media market for many consecutive years, he constantly opened new ways via partnerships with key media vendors and technology providers. Steering UM towards story telling was a long term vision, reflected in internationally recognized work.

Under his leadership, Universal McCann Romania won 12 Cannes awards in 2011-2012 including for media efficiency & best use of integrated media.Clients: Coca-Cola Company, Vodafone, Heineken, Cadbury / Kandia Dulce, SC Johnson, Metro AG, MasterCard, General Motors, Boots