Born in Germany and residing in Istanbul with his husband and two kids, Elif is a left brain marketing specialist with 20 years of experience in marketing and internet; focusing mainly on Business Strategy Development, Product Development, Marketing for online businesses and online startups.
She started her career as a Management Trainee in Koç Holding. During her career she took part in all parties of digital arena (agency, advertiser, media and e-commerce). Some of the companies she worked in are; Arcelik, Bates Turkey, IXIR, Peppers & Rogers Turkey, BBDO Group, Hürriyet Internet Group, Otto Group Turkey She is has been working in corporate life always with an entrepreneural spirit and therefore lucky to be involved in many “first in Turkey projects” as an intrapreneur. She headed the teams that won the first web design award, created the first e-retail site, established the first CRM agency, established first online marketing agency. She is now coaching statups to accelerate their online businesses in Turkey as a freelance consultant. She is also a part time professor at Bahcesehir University MBA programm.
Elif holds a degree in Management from Bilkent University, completed the Design Culture & Management Program at Bilgi University and lately graduated from Master Studies on new Media at Kadir Has University.
She has always been very active in professional associations. She is the founder member of IAB Turkey and IAA Young Chapter-Turkey where she was also the former VP.
She speaks English, German fluently and a little Spanish. She likes very much singing, scuba diving and snowboarding.