Alain Heureux

Alain Heureux

Webit Speaker, President & CEO, IAB Europe


Facts and figures about Alain:

  • Born the 3rd of February 1966 in Belgium
  • Living in the North of Antwerp with his wife and 5 kids
  • Fluently speaking Dutch, French and English…and some poor Spanish
  • Likes very much cooking, wine and good food
  • Passionate about diving, golf and jogging
  • Spend all his energy in his family…….and work ;-)
  • Likes to read a good marketing or economical book
  • Defend values of honesty, directness and transparency
  • Enjoys very much humour in life


Alain Heureux has been active in marketing since more than 20 years creating several service companies across Europe : the CPM Group (1987-1997) part of the Diversified Agency Services from Omnicom specialised in field-marketing, direct marketing and sales promotion ( , a Webagency called Virtuology (1998-2003) active in Brussels, London and Paris (  and a digital dialogue agency named Tagora (2004-2007) acting in several European markets ( part of JWT from Wpp.

Alain Heureux has always been very active in professional associations creating the field-marketing association in the early nineties called ADMH-IFMA, and today operating since 2002 as President from the interactive and digital marketing trade association called the Interactive Advertising Bureau IAB in Belgium, but also since November 2006 as President of IAB Europe covering 23 countries (
Alain is creating The Egg, the “Communication Nest”, in Brussels together with the entire associative world of the media and marketing communication industry building a unique location of 15.000m² dedicated to Creativity, Innovation and Technologies.


Degree in Law (KUL Leuven 1992)
Graduate DMKI (Direct Marketing 1993), HSM (Media 1995) and BMMA (Sales Promotion 1994)
Sales & Negotiation Program (Vlerick School Ghent 1997)
Senior Management Program (Babson Boston USA 1996-1997)

Interview 2 - Webit 2010

Interview - Webit 2009

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