Webit Congress 2011 - The Main Marketing Stage

The Main Marketing Stage is the heart and soul of Webit Congress. This is the place to hear visionary keynotes and action-provoking panel discussions on digital marketing and e-business.

As usual, the Main Marketing Stage shall host 700 attendees who listen, exchange, network with colleagues from the region and learn from the best practices and professionals form CEE and the rest of the world.

Webit Congress 2011 Main Marketing Stage Programme

26 October, 2011

From	Till	Topic	Speaker
10:00:00	10:30:00	“Facts, figures, challenges and opportunities for Digital and Interactive Marketing in Europe”	Alain Heureux Presentation
10:45:00	11:25:00	Official Opening	Plamen Russev, Alain Heureux, Paul Berney, Sergiy Petrenko, Przemek Pluta, Andreas Maierhofer, Levon Hamparzumian,
11:40:00	12:15:00	Mastering the new digital	Marc Bresseel Presentation
12:30:00	13:20:00	Do You CEE? – The internet and online advertising market in Central and Eastern Europe	Keynote speaker: Marta Klepka Pannelists: Мarcin Woźniak, Tomas Lauko, Alexey Belyaev Presentation
13:20:00	14:15:00	Lunch Break
14:15:00	14:50:00	International publisher trends	Michael Sturm Presentation
15:05:00	15:40:00	"The end of the world as we know it - taking the next step in the evolution of online marketing"	Stephan Noller Presentation
15:55:00	16:30:00	Global Internet Trends and the “still fast growing” Display Ad Marketplace.	Marvin Liao Presentation
16:45:00	17:20:00	How a local player competes with a giant	Sergiy Petrenko Presentation
17:35:00	18:20:00	How retailers can leverage Facebook to amplify stories and generate word of mouth marketing at scale	Rick Kelley Presentation
18:35:00	19:10:00	The future of adservers	Jakub Oleksy
21:30:00	23:30:00	Webit Awards & Official Party

27 October, 2011

From	Till	Topic	Speaker
09:00:00	09:35:00	Online Retail Media – revolutionising traditional point-of-sale marketing	Christian Kunz Presentation
09:50:00	10:25:00	The boundary between online and offline commerce: Alternative payment methods.	Przemek Pluta Presentation
10:40:00	11:15:00	How can businesses take advantage of the major trends in the mobile ecosystem and user behaviour	Guillaume Bacuvier Presentation
11:30:00	12:20:00	Panel discussion: Тhree possible approaches to creating a strategy for mobile marketing: best practices	Moderator: Paul Berney Panelists: Guillaume Bacuvier, Arda Kertmelioğlu Presentation
12:35:00	13:10:00	Role of Telecoms in the Digital Economy	Andreas Maierhofer Presentation
13:10:00	13:50:00	Lunch Break
13:50:00	14:25:00	Brand as a verb - communications in action	Russ Lidstone Presentation
14:40:00	15:15:00	Power to the people – the new marketing	Plamen Russev Presentation
15:30:00	16:05:00	Crowdsourcing: the Future of Marketing Campаign Development	Gillian Muessig Presentation
16:20:00	16:55:00	What's the value of a fan?	Mat MorissonPresentation
17:10:00	17:45:00	How social media helped .ME, and vice versa	Vuksan Rajkovic Presentation
18:00:00	18:35:00	"The Social Media Sweet Spot: Why it takes Technology AND People to succeed in the Social Web"	Eleftherios Hatziioannou, Nathaniel Hansen Presentation
18:35:00	...	Official closing and drinks

The Program is subject of changes.

If you wish to sponsor / present at the Main Stage as part of Webit Congress, please send an email to agenda@webitexpo.com or contact us.

Main Marketing Stage Programme Committee Chairmen

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