Webit Congress 2011 - The Main Marketing Stage

The Main Marketing Stage is the heart and soul of Webit Congress. This is the place to hear visionary keynotes and action-provoking panel discussions on digital marketing and e-business.

As usual, the Main Marketing Stage shall host 700 attendees who listen, exchange, network with colleagues from the region and learn from the best practices and professionals form CEE and the rest of the world.

Webit Congress 2011 Main Marketing Stage Programme

26 October, 2011

From Till Topic Speaker
10:00:00 10:30:00 “Facts, figures, challenges and opportunities for Digital and Interactive Marketing in Europe”
Alain Heureux Presentation
10:45:00 11:25:00 Official Opening
Plamen Russev, Alain Heureux, Paul Berney, Sergiy Petrenko, Przemek Pluta, Andreas Maierhofer, Levon Hamparzumian,
11:40:00 12:15:00 Mastering the new digital

Marc Bresseel Presentation
12:30:00 13:20:00 Do You CEE? – The internet and online advertising market in Central and Eastern Europe 
Keynote speaker: Marta Klepka
Мarcin Woźniak, Tomas Lauko, Alexey Belyaev Presentation
13:20:00 14:15:00 Lunch Break
14:15:00 14:50:00 International publisher trends
Michael Sturm Presentation
15:05:00 15:40:00 "The end of the world as we know it - taking the next step in the evolution of online marketing"
Stephan Noller Presentation
15:55:00 16:30:00 Global Internet Trends and the “still fast growing” Display Ad Marketplace.
Marvin Liao Presentation
16:45:00 17:20:00 How a local player competes with a giant
Sergiy Petrenko Presentation
17:35:00 18:20:00 How retailers can leverage Facebook to amplify stories and generate word of mouth marketing at scale
Rick Kelley Presentation
18:35:00 19:10:00 The future of adservers 
Jakub Oleksy
21:30:00 23:30:00 Webit Awards & Official Party


27 October, 2011

From Till Topic Speaker
09:00:00 09:35:00 Online Retail Media – revolutionising traditional point-of-sale marketing

Christian Kunz Presentation

09:50:00 10:25:00

The boundary between online and offline commerce: Alternative payment methods.

Przemek Pluta Presentation

10:40:00 11:15:00 How can businesses take advantage of the major trends in the mobile ecosystem and user behaviour
Guillaume Bacuvier Presentation
11:30:00 12:20:00 Panel discussion: Тhree possible approaches to creating a strategy for mobile marketing: best practices

Moderator: Paul Berney 

Panelists: Guillaume Bacuvier, Arda Kertmelioğlu Presentation

12:35:00 13:10:00  Role of Telecoms in the Digital Economy
Andreas Maierhofer Presentation
13:10:00 13:50:00 Lunch Break
13:50:00 14:25:00  Brand as a verb - communications in action
Russ Lidstone Presentation
14:40:00 15:15:00  Power to the people – the new marketing
Plamen Russev Presentation
15:30:00  16:05:00 Crowdsourcing: the Future of Marketing Campаign Development

 Gillian Muessig Presentation
16:20:00 16:55:00  What's the value of a fan?
Mat MorissonPresentation
17:10:00 17:45:00  How social media helped .ME, and vice versa 
Vuksan Rajkovic Presentation
18:00:00 18:35:00 "The Social Media Sweet Spot: Why it takes Technology AND People to succeed in the Social Web"
Eleftherios Hatziioannou, Nathaniel Hansen Presentation
18:35:00 ... Official closing and drinks

The Program is subject of changes.

If you wish to sponsor / present at the Main Stage as part of Webit Congress, please send an email to agenda@webitexpo.com or contact us.

Main Marketing Stage Programme Committee Chairmen

Mobile Stream

Paul Berney

Chief Marketing Officer&Managing Director, Europe, Middle East&Africa of  Mobile Marketing Association



Przemek Pluta

Regional Manager Central and Eastern Europe, PayPal

Alain Heureux

President & CEO of IAB Europe

Rick Kelley

Director of Sales, Facebook

Marvin Liao

Commercial Director of EMEA Expansion Markets, Yahoo!

Marc Bresseel

Vice President, Global Marketing, Microsoft Advertising

Paul Berney

Chief Marketing Officer&Managing Director, Europe, Middle East&Africa of Mobile Marketing Association

Russ Lidstone

CEO of Euro RSCG London

Christian Kunz

Sr. Director Global Advertising of eBay


Guillaume Bacuvier

Director of Google's mobile sales and operations for Southern Europe, Eastern Europe, Middle East and Africa

Arda Kertmelioglu

Co-Founder/CMO, Mobilera B.V

Stephan Noller

CEO, nugg.ad; Chairman, IAB Europe

Mat Morrison

Head of Social Media of Starcom MediaVest Group, London


Andreas Maierhofer

CEO, Bulgaria

Nathaniel Hansen

CEO of The Socializers

Odysseas Ntotsikas

Managing Director and Founder of Thinkdigital

Marta Klepka

International Marketing Director at Gemius


Marcin Woźniak

Chief Operating Officer, ARBOmedia AG and Chief Executive Officer ARBOmedia Polska

Eleftherios Hatziioannou

Head of New Media in s.Oliver and consultant in social media and marketing related topics

Sergiy Petrenko

CEO at Yandex.Ukraine

Plamen Russev

Chairman of the Board, e-Academy, Honorable Ambassador and Member of the Webit Ambassadors Honorary Board


Vuksan Rajkovic

Head of business development in .ME Registry

Jakub Olesky

Business Development Manager CEE

Alexey Belyaev

Co-founder of Russian chapter of IAB Europe

Tomas Lauko

Managing Director of ZenithOptimedia in Czech Republic


Webit Congress Diamond Sponsor: Silver Sponsor & DevCamp Partner: Main Marketing Stage Gold Sponsor, StartUp Gold Partner, DevCamp Partner & Webit Awards Partner: Main Marketing Stage Gold Sponsor, StartUp Village Gold Sponsor: Digital Marketing and Innovation Stage Gold Sponsor: Diamond sponsor GamesVille: Official Hosting Sponsor: Gold sponsor of StartUp Village, Gold sponsor of Creative Lounge: Gold sponsor Creative Lounge: Diamond Media Partners: Platinum Media Partners: TV Production partner: Silver sponsor: Under the patronage of mayor of Sofia: Organization partner: Event technology partner: Official interpreter partner: PR partner: Strategic partner: With the support of: Catering partner: Organized by: Social media and interactive media partner: