Tom Adams

Tom Adams

Webit Speaker, Chief Digital Officer

  • Co-creating one of the world's most famous brands


Tom is digital brand strategist with international experience. An original co-founder and Managing Director of pioneering UK digital agency Mook, Tom has worked with some of the world’s leading brands and businesses to drive growth through brand thinking in a digital world - including the BBC, MTV Networks, Nike, The Sunday Times, SAB Miller, Sony PlayStation and Unilever.

Responsible for the successful sale and merger of Mook into Nitro Group in 2006, Tom went on to become Global Head of Digital Strategy on the board of the leading independent micro-network, working on global client assignments for Mars Incorporated, Kraft Foods, Foot Locker and Volvo Cars.

Following the acquisition of Nitro Group by Sapient in 2008, he then worked as Vice President of Strategy for the newly-formed business in Europe.

As Chief Digital Officer of FutureBrand Worldwide, Tom leads global digital strategy, thought leadership and next generation consulting tools and processes for brand strategy and innovation.

He is married with two children and lives in London where he is a committed (if part-time) cycle commuter.

Webit Congress Diamond Sponsor: Silver Sponsor & DevCamp Partner: Main Marketing Stage Gold Sponsor, StartUp Gold Partner, DevCamp Partner & Webit Awards Partner: Main Marketing Stage Gold Sponsor, StartUp Village Gold Sponsor: Digital Marketing and Innovation Stage Gold Sponsor: Diamond sponsor GamesVille: Official Hosting Sponsor: Gold sponsor of StartUp Village, Gold sponsor of Creative Lounge: Gold sponsor Creative Lounge: Diamond Media Partners: Platinum Media Partners: TV Production partner: Silver sponsor: Under the patronage of mayor of Sofia: Organization partner: Event technology partner: Official interpreter partner: PR partner: Strategic partner: With the support of: Catering partner: Organized by: Social media and interactive media partner: