The growing power of mobile - the marketers moved beyond asking 'why?' to asking 'how?
Paul is CMO & Managing Director of the EMEA branch of the Mobile Marketing Association (MMA). The MMA is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 500 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance. The MMA’s primary focus is to establish mobile as an indispensable part of the marketing mix. The MMA works to promote, educate measure, guide and protect the mobile marketing industry worldwide.
Paul leads the MMA’s global marketing efforts and more specifically the activities involving more than 150 member companies in EMEA. He has over 23 years experience in a wide variety of sales, marketing, business development and commercial roles spanning several different industries and market sectors including automotive, printing, internet development and management consultancy. He has spent the past eight years in mobile marketing and has been a speaker at over 150 mobile events across the world, He is a Business Leader in The Marketing Society, writing regularly for their blog, a Fellow of the Institute of Direct Marketing, a Member of the Chartered Institute of Marketing and a mentor in the Marketing Academy.