The Open Theatres offer a free to attend conference agenda on digital marketing and advertising by top technology and service providers.
Every registered visitor of the event is welcome to enter the Open Theatres for free. The seats are a matter of availability (first come first seated).
Webit Congress 2011 Open Theatres Preliminary Programme:
|09:30:00||10:00:00|| Taking it from Local to Regional in 5 years
|10:10:00||10:40:00||Holistic approach to digital marketing in the region
|10:50:00||11:30:00||Cross Platform Behaviours
|11:40:00||12:10:00||Optimal strategy for portals in Google's world - fields of cooperation and competition
|13:10:00||13:50:00||Turkish digital landscape
|14:00:00||14:30:00||Shifting eyeballs focus from TV to VoD in CEE markets
|14:40:00||15:20:00||What you earn as a partner and reseller of the biggest Bulgarian hosting provider?
|15:30:00||16:10:00||Group buying and social network: The next step. Тhe PriceBuzz project; The handy mobile applications
|16:20:00||16:50:00||Mathman versus Madman
|17:00:00||17:40:00||Hosting reseller with one click and zero expenses – Partnership program of Host.bg
|17:50:00||18:20:00||Serbia digital lanscape
|18:30:00||18:50:00||Why mobile video advertising?
|09:00:00||9:30:00||Lessons from e-Estonia
|Branded Content - the Next-gen business model
|10:20:00||11:00:00|| How the new cloud technologies affect your business
|11:10:00||11:50:00|| The Intelligence of the Online Media Mix
|12:00:00||12:40:00||Using the power of in-page analytics to drive conversions
|14:00:00||14:40:00||Who says NO to €22.7 billion?! - Discover mobile payments in CEE!
|14:50:00||15:30:00||Future looks regional – international campaigns as a next step in online advertising
|15:40:00||16:20:00||Marketing & Advertising in Bulgaria going mobile
|16:30:00||16:50:00||Discussion panel: Bulgarian online media in the digital marketing mix
|17:00:00||17:10:00||Bulgarian digital landscape
Discussion panel: Measurement and efficiency of online advertising
Moderator: Lazar MalakovPanelists: Ivan Dimitrov, Irina Tsekova, Martin Petrov, Momchil Shumakov
|18:10:00||18:50:00||The communication Big Bang From KPI to ROI: How to define KPIs when planning a digital marketing campaign
||Alexander Dourchev, Nikolay BoykovPresentation|
New products on the behavioral targeting market
The Program is subject of changes.