Andrew joined Nielsen in July 2006 to manage global accounts and the South African JICs (DMMA) relationship with the company, as well as online product expansion in the country. Andrew specialized in Site Centric audience measurement but has expanded the countries measurement portfolio to now include both advertising and mobile tracking. In 2008 he increased this remit to EMEA, concentrating on the emerging markets. Andrew has been in charge of many product rollouts across the region and is well versed with the management of media, advertising and industry body affairs.