Nadim Khouri

Webit Speaker, Mobile Marketing Director – Resolution MENA

Nadim started his career in 2004 at BBDO Dubai. Throughout his 4 years there he managed Emirates, Pepsi, Snickers and M&Ms to name a few. Feeling stifled in the traditional advertising space, he went to get a Masters Degree in Sports Business at New York University. That led to the development of a true passion, Digital within the entertainment space.

Upon returning to Dubai, he joined the digital arm of BBDO, Proximity. Here his legacy with Pepsi and Emirates continued and he helped develop their digital touchpoints.

After a 2 year stint, Nadim moved over to Omnicom Media Group in September 2012 to head up the mobile division of Resolution. His understanding of the digital space from a development perspective and the active awareness of the media component in play, has given him the tools to leverage the mobile space in a strategic manner. He services both OMD, PHD clients as well as direct clients of Resolution.

Working on accounts such as Pepsi, Mercedes, Vodafone, McDonald’s, Arla, Henkel, X Factor and more, his focus within mobile marketing is extensive and credible. As a mobile marketeer he focuses on the development of mobile assets, whether applications, mobile optimized sites and rich mobile media.  From a media perspective, he ensures strategies like mobile search, mobile display and mobile investment on social remain a priority for all brands.