Snezhana Ilieva is the Artificial Intelligence Lead for Southeast Europe at PwC. She is a director with over 10 years of experience in working with clients and leading projects in the field of data analytics and AI in various sectors, incl. banking, asset management and retail. She has been focused on creating unique and customised solutions based on different AI models. By conducting effective customers’ observation and understanding their needs and preferences, Snezhana and her team help companies strengthen their market presence and create longer-term successful relationships with their clients.