Tanya Petrova

Webit Speaker, Pernod Ricard Bulgaria / Brand and Digital Manager

With experience in Journalism, Copywriting and for the last 8 years in Marketing and Communications, Tanya knows a thing or two about how a compelling story works. A graduated marketeer, she started her career journey as an economics journalist who later switched to lifestyle media and was a deputy editor of Intro Magazine until she moved in the advertising.

Presently super involved in the Spirits business as a Beefeater (the World’s Most Awarded Gin), Monkey 47 Schwarzwald Dry Gin and Plymouth Gin Brand Manager, Tanya is eager to broaden the Gin bubble and let as many millennials as possible in as it is a world of wonder and fine taste. When she says “wonder” she doesn’t necessarily mean “spirits”, but the story behind the success of these products. Tanya is also a Digital Manager for Pernod Ricard Bulgaria and believes that a shared drink is more engaging and fun.