Ward Van Duffel

Webit Speaker, VP, Direct to Consumer, LEGO

Ward Van Duffel is Vice-President and General Manager of LEGO’s Direct to Consumer business, based in Munich. With self-operated brand stores in 9 countries and own web shops in 24 countries, LEGO® is aiming to bring the brand to the shoppers and children in an engaging way, by creating memorable experiences. 

Creating a 1-2-1 relationships with shoppers and consumers is an important driver to develop the Direct to Consumer business via an Omni-Channel approach.

Ward has been working for LEGO® for over 10 years, in Belgium, Norway, the UK and now in Germany.     Always as Country Manager or Managing Director.  Before LEGO®, he worked in various sales and marketing roles in FMCG (Mars, Coca-Cola). 

He has a real passion for the future development of retail, on-and off-line, in a global context.