Home Speakers


Russell McAthy

Russell McAthy

Webit Speaker, CEO, CUBED Attribution

Russell has been working in digital for over a decade with data analytics at the heart of his career. Working with businesses from startup to FTSE100 he has guided teams to improve their marketing performance through data led insight.

Following positions in-house, agency and consultancy side he now leads a team as CEO in building a marketing attribution platform. CUBED Attribution is supporting a new view of digital data to enable brands understand how consumers truly interact with their marketing activity both on and offline.



Strategic Partners:
Netinfo Netinfo CheckPointCardio CheckPointCardio
Platinum Media Partners:
Mail.bg Mail.bg Sportal Sportal Economic.bg Economic.bg Mall Advertising Mall Advertising
Silver Media Partners:
Actualno.com Actualno.com JobTiger JobTiger Momichetata ot grada Momichetata ot grada Offnews Offnews Radio Mixx Radio Mixx HiComm HiComm Publics.bg Publics.bg Xenium Ltd. Xenium Ltd. crnobelo crnobelo PRwave PRwave Kmeta.bg Kmeta.bg Agerpres Agerpres Premium Lifestyle Premium Lifestyle Moreto.net Moreto.net Money.bg Money.bg 24 hours 24 hours Manager News Manager News Bulgaria Mall Bulgaria Mall Your Business Your Business Forbes Forbes Web Ground Web Ground Radio Vega Radio Vega Radio FM+ Radio FM+ Uspelite.bg Uspelite.bg DirectMedia DirectMedia Global Marketing Alliance Global Marketing Alliance
Platinum Partner Fintech & Blockchain Summit:
FiBank FiBank
Under the patronage of:
The Mayor of Sofia The Mayor of Sofia The President of Bulgaria The President of Bulgaria
Partner Startup's Pitch Stage, Founders Games Special Award:
EURid EURid
Gold Media Partners:
MoitePari.bg MoitePari.bg VsichkiOferti.bg VsichkiOferti.bg Kajgana Kajgana WALL-STREET.ro WALL-STREET.ro BG Maps BG Maps Imoti.net Imoti.net marketing365.mk marketing365.mk Darik Radio Darik Radio Telegrafi Telegrafi
With the industry support of:
MailChimp MailChimp BAIT BAIT Bulgarian Association of Advertisers Bulgarian Association of Advertisers BASSCOM BASSCOM Bulgarian Chamber of Commerce and Industry Bulgarian Chamber of Commerce and Industry IT Step Academy IT Step Academy Startup.bg Startup.bg IAB Bulgaria IAB Bulgaria Bulgarian Association of Communication Agencies Bulgarian Association of Communication Agencies Software University Software University IT Talents IT Talents Social Freaks Social Freaks Dev.bg Dev.bg American Chamber of Commerce in Bulgaria American Chamber of Commerce in Bulgaria Endeavor Bulgaria Endeavor Bulgaria Bulgarian Venture Capital Association Bulgarian Venture Capital Association
With the support of:
Ministry of Economy of Bulgaria Ministry of Economy of Bulgaria VIP Security VIP Security Ministry of Tourism of Bulgaria Ministry of Tourism of Bulgaria Telelink Telelink
Partner BigData & Cloud Summit:
Oblak.bg Oblak.bg
Gold Partner Health & Wellbeing Summit:
Deloitte Deloitte Novartis Novartis
Partner Startup's Pitch Stage:
EBAN EBAN
Workshop Partner:
ING Bank N.V. - Sofia Branch ING Bank N.V. - Sofia Branch Samsung Samsung
Partner Programmatic & Advertising Stream:
Iponweb Iponweb
Gold Partner Smart Cities Summit:
SAP SAP
Gold Partner of Marketing and Innovation Summit & Smart Cities Summit:
MasterCard MasterCard
Hackaton Partner and Host of Microsoft / Webit lounge:
Microsoft Microsoft
Hosting Partner:
Superhosting Superhosting
Gold Partner Fintech & Blockchain Summit :
Visa Visa
Exhibitors:
VMware VMware transferwise transferwise AAA Geotrade AAA Geotrade
Partner Startup Green Zone:
InnovationNorway InnovationNorway
Baverage and Food Partners:
Cultgourmet Catering Cultgourmet Catering Enira Enira Coca Cola Coca Cola The Famous Grouse The Famous Grouse Finlandia Finlandia Nescafe Dolce Gusto Nescafe Dolce Gusto Roo Bar Roo Bar Wine cellar Manastira Wine cellar Manastira Stolichno Stolichno
Key Event Partner:
InvestSofia InvestSofia Right Rental Right Rental Invest Bulgaria Agency Invest Bulgaria Agency
Event Partner:
Kvant Kvant
Hackaton Partner:
Chamber of Architects in Bulgaria Chamber of Architects in Bulgaria
Party Partner:
PM club PM club
Social Media Partner:
SocialWall Pro SocialWall Pro
Platinum Partner Digital Marketing & Innovation Summit:
TELUS International TELUS International
Lanyards Partner:
Bulpros Consulting Bulpros Consulting

Created by Design.BG

© 2016 "Digital Border" Foundation. All Rights reserved. The Foundation | Terms and Conditions

The company, product and service names used in this web site are for identification purposes only. All trademarks, service marks, trade names, trade dress, product names and logos appearing on the site are the property of their respective owners and are protected by international copyright laws.