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Russell McAthy

Russell McAthy

Webit Speaker, CEO, CUBED Attribution

Russell has been working in digital for over a decade with data analytics at the heart of his career. Working with businesses from startup to FTSE100 he has guided teams to improve their marketing performance through data led insight.

Following positions in-house, agency and consultancy side he now leads a team as CEO in building a marketing attribution platform. CUBED Attribution is supporting a new view of digital data to enable brands understand how consumers truly interact with their marketing activity both on and offline.



Organisers:
e-Academy e-Academy Webit Foundation Webit Foundation
Platinum Media Partners:
Netinfo Netinfo Mail.bg Mail.bg Mall Advertising Mall Advertising VsichkiOferti.bg VsichkiOferti.bg Economic.bg Economic.bg New Level Communication New Level Communication
Gold Media Partners:
Premium Lifestyle Premium Lifestyle Payments and Cards Network Payments and Cards Network Sportal Sportal WALL-STREET.ro WALL-STREET.ro Investor Investor Actualno.com Actualno.com Bloomberg Bulgaria Bloomberg Bulgaria Kajgana Kajgana Metroreklama Metroreklama Telegrafi Telegrafi Eden na Eden Eden na Eden
Silver Media Partners:
NOA Marketing NOA Marketing PRwave PRwave NewTrend Media NewTrend Media iKub iKub Momichetata ot grada Momichetata ot grada Promodo Promodo Ureport Ureport iNews iNews Telecomreview Telecomreview kreativ.hu kreativ.hu JobTiger JobTiger Jenata Dnes Jenata Dnes SeeNews SeeNews SeeNews SeeNews Xenium Ltd. Xenium Ltd. HOP Online HOP Online PixelMedia.bg PixelMedia.bg Markamonitor.hu Markamonitor.hu Crno Belo Crno Belo Kmeta.bg Kmeta.bg Agerpres.ro Agerpres.ro Moite Pari Moite Pari ExpoWorld.bg ExpoWorld.bg marketing365.mk marketing365.mk Adigitalboom Adigitalboom PRnew.info PRnew.info Offnews Offnews Mediapiac Mediapiac Webcafe Webcafe East-West Digital News East-West Digital News Ukraine Digital News Ukraine Digital News Marketing360.bg Marketing360.bg Publics.bg Publics.bg HiComm HiComm 150sec 150sec Radio Mixx Radio Mixx
Supporting by:
BAIT BAIT EACA EACA BAA BAA BASSCOM BASSCOM CLUJ IT CLUJ IT JCDecaux JCDecaux Association of software engineers Association of software engineers Women who code Women who code Rails Girls Sofia Rails Girls Sofia Software University Software University Hack Bulgaria Hack Bulgaria IDEA COMM IDEA COMM Bulgarian Centre of Women in Technology Bulgarian Centre of Women in Technology ITCE ITCE Girls Who Code - Romania Girls Who Code - Romania Girls in tech Girls in tech BAPM BAPM Betahaus | Sofia Betahaus | Sofia Gemius Gemius Devin Devin VIP security VIP security RedBull RedBull Sofia Development Association Sofia Development Association Tweetwall Pro Tweetwall Pro Ulichno Osvetlenie JSC Ulichno Osvetlenie JSC Pepsi Pepsi MP Studio MP Studio Amstel Amstel Heineken Heineken Zagorka Zagorka Stolichno Stolichno Business Club UNWE Business Club UNWE
Platinum Partner Digital Marketing & Innovation Summit; Gold Partner Smart Cities Summit:
MasterCard MasterCard
Gold Partners Digital Marketing & Innovation Summit:
SoftLayer, an IBM company SoftLayer, an IBM company Akamai Akamai Iponweb Iponweb Progress Software Progress Software
Gold Partner Tech Summit:
First Investment Bank First Investment Bank
Stream Partners:
Sociomantic Sociomantic Visa Visa Criteo Criteo
Hosting Partner:
Superhosting Superhosting
Exhibitors:
Admixer Admixer HP HP Sedo Sedo Max Telecom Max Telecom Invest Bulgaria Agency Invest Bulgaria Agency
Under the patronage of:
The President of Bulgaria The President of Bulgaria The Mayor of Sofia The Mayor of Sofia
IoT Stream Partner & Startup\'s Pitch Scene Partner:
Austria Telekom Austria Telekom
Key Event Partners:
Right Rental Right Rental Sofia Tech Park Sofia Tech Park Enira Enira Victoria Victoria Vitorio Vitorio Bulgarian small and medium enterprises promotion agency Bulgarian small and medium enterprises promotion agency Ministry of Tourism of the Republic of Bulgaria Ministry of Tourism of the Republic of Bulgaria
Event Technology Partner:
Special Event Group Special Event Group
Streaming Partner:
Streamer.bg Streamer.bg
Party Partner:
Absolut Absolut
Gold Partner Smart Cities Summit:
Sofiyska Voda Sofiyska Voda Telelink Telelink
Gold Partner New Economy Leadership Summit:
Cisco Cisco
Email Marketing Partner:
MailChimp MailChimp

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