Francesco Federico

Managing Acer digital presence in 55 markets across PANAM, EMEA and APAC, Francesco is responsible for web operations, e-commerce, CRM, social media and analytics. Francesco has a 10+ years international experience with diverse background: from entrepreneurship and consultancy, to corporate management where he focused on business transformation of digitally disrupted businesses. He has worked in both global HQs and local operating companies, thus mastering global strategies and complex transformation programmes as well as executing pragmatic, local initiatives to drive sales and increase operational efficiency.