Nico Abbruzzese

Webit Speaker, Global Director of Creative Technology, Metalworks by Maxus

Nico has been an entrepreneur since his early 20s and has started 3 digital agencies throughout his entire career. Nico has subsequently held managerial key appointments in agencies like JWT/RMG Connect and STW Group as an Executive Producer and Head of Digital Strategy, respectively.

Nico has spent the last 17 years managing and strategizing digital campaigns in Europe, APAC and Australia, working with creative talents from all nationalities specializing in art, technology and design.

Nico has worked with an array of Fortune 500 brands across different industries including IBM, Vodafone, LG, Nestlé, HP, HSBC, P&G, Shangri-La Group, maximizing full return of investment for each of his client’s marketing spend.

At Maxus, Nico leads the creative technology R&D unit, Metalworks, with his technical partner Tom Kelshaw — uncovering emerging trends and building creative technology solutions that help

Maxus and its clients lean into change.

Nico was Head of Digital Asia Pacific for Maxus from Aug 2009 to Dec 2013.

 

ABOUT METALWORKS

Metalworks is the global R&D division of Maxus, the world’s fastest growing media agency over the last 5 years (Recma). Founded in 2012, Metalworks is based in Singapore and led by Nico Abbruzzese and Tom Kelshaw. Metalworks empowers Maxus and the agency’s clients to Lean Into Change through creative technology research and development by bridging the gap between digital and physical worlds.

Metalworks is a team of 10 creatives and technologists: modern all-round lateral thinkers. The division sits at the core of Maxus, delivering interactive experiences for clients including GSK, Bayer, L’Oreal, Tesco and others globally.