Eda Onsel Yildirim

Webit Speaker, Partner, Innovation, MEC

Eda has graduated from Koc University with a degree in Industrial Engineering and went to Emerson College, Boston for a masters in IMC. She has started her career at MEC New York as a senior digital analyst for AT&T where she discovered path analysis, search & display assists and volume / efficiency analysis of networks on conversions. Sİnce 2009 she works for MEC Istanbul, leading the digital team for strategic planning and buying. Her passion is to immerse analytics more with digital media and move digital (And mobile) away from a medium planning approach to a holistic, enabler of all media response. She has expertise in telco, finance, fmcg and retail.