Tom Adams

Webit Speaker, Global Head of Strategy, FutureBrand Worldwide

Tom is brand strategist with international experience. An original co-founder and Managing Director of award-winning digital agency Mook, Tom has worked with some of the world’s leading brands and businesses to drive growth through brand thinking in a digital world.

Responsible for the successful sale and merger of Mook into Nitro Group in 2006, Tom went on to become Global Head of Digital Strategy on the board of the leading independent micro-network, pioneering the use of digital collaboration and co-creation for brand strategy, culture change and engagement for international clients.

Following the acquisition of Nitro Group by Sapient in 2009, he then worked as Vice President of Strategy for the newly-formed business in Europe, helping organizations across sectors capitalize on digital as a vertically integrated business and marketing channel.

Tom is now on the global management team of FutureBrand Worldwide with responsibility for the strategy function and FutureBrand’s next generation consulting practice, leveraging social technologies, service design and co-creative techniques for corporate and consumer brand and innovation strategy.