A media & marketing communications professional with over 20 years of rich experience, Sital has worked with in both the agency and client world. As global head of media for Philips, he passionately drives engagement with the increasingly digital consumer. Recently he has been part of the programmatic buying committee set up by the World Federation of Advertisers which released a widely circulated white paper on the subject. An active member of the global media industry, he speaks on a variety of key issues – helping shape opinion and drive change.