John joined DigitasLBi in March 2012 to set up and lead the agency’s Social and Digital Business Design unit, an organisation design consultancy offering within the agency that helps DigitasLBi clients understand and take advantage of the opportunities offered by digital technology. Developed in line with DigitasLBi’s ability to blend strategic, creative, media and technical expertise, the Social and Digital Business Design unit helps companies like AstraZeneca, Virgin Atlantic and Barclays develop the strategy, structure and skills to thrive in today’s digital world.