Paul Berney

Managing Director Mobile Marketing Association Europe

Paul is Managing Director of the EMEA branch of the Mobile Marketing Association (MMA). The MMA is an action-oriented, member-driven trade association, with a mission to lead the growth of mobile marketing worldwide and to drive forward a healthy and sustainable industry. Offering a wealth of industry knowledge in the form of research, educational tools and case studies, the MMA promotes and evangelizes the mobile channel and sets globally adopted initiatives, guidelines and best practices.

Paul is involved in all the MMA’s initiatives and communications for the 150+ European member companies representing every part of the mobile marketing value chain. He has over 20 years experience in a wide variety of sales, marketing, business development and commercial roles spanning several different industries and market sectors including automotive, printing, internet development and management consultancy. He has spent the past six years in mobile marketing agencies, is a regular speaker at mobile events and is a member of The Marketing Society and a Fellow of the Institute of Direct Marketing.