IAB Serbia is a trade association established with the aim to promote and work on development of the local digital and interactive market. At the moment it has over 65 corporate members.
IAB Serbia is fully committed to constant development and growth of Serbian digital and interactive market by providing education, market transparency and communicating IAB values on the local level.
The main goals of IAB Serbia are:
- Promoting digital industry and getting the public introduced with its possibilities and benefits;
- Developing digital advertising market by providing high quality education to the parties involved;
- Increasing online ad spend within the total media spend in Serbia;
- Defining and proposing online advertising and measurement standards.